Promotions
Promotional SMS templates
Percent off, BOGO, free shipping, bundles and more, each sized to one segment.
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SMS templates
Ecommerce SMS Templates
Ready-to-send text messages for the moments an online store needs to reach a customer fast. Each SMS example is shown on iPhone and Android and written to arrive as a single segment.
160characters or less
iPhoneand Android previews
Copyin one tap
SMS templates by moment
Showing 16 template pages
Orders and delivery
Transactional SMS templates
Checkout codes, cancellations, split shipments, delivery slots and other service texts.
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Orders and delivery
Order confirmation SMS templates
Six one-segment confirmations: number and total, a named item, guest checkout and more.
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Orders and delivery
Shipping notification SMS templates
Texts from the first scan to the morning the van leaves, signatures and express included.
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Orders and delivery
Delivery confirmation SMS templates
Seven arrival texts: a doorstep photo, a neighbour, a signature and a parcel nobody can find.
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Cart and browsing
Abandoned cart SMS templates
Ten reminders for the whole sequence, from the one-hour nudge to the last call.
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Cart and browsing
Browse abandonment SMS templates
Six texts for shoppers who looked without adding, with reply keywords and a colour range.
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Promotions
Back in stock SMS templates
Restock texts that name the size or shade, including HOLD and YES replies.
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Promotions
Price drop SMS templates
Five one-segment texts that put the old and the new price next to each other.
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Welcome
Welcome SMS templates
A new subscriber's first week, from the promised code to a note on how often you write.
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Retention
Winback SMS templates
Six texts for buyers who stopped ordering, ending with a polite question.
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Retention
Birthday SMS templates
Ask for the date by reply, then mark it with a code, a gift or free delivery.
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Promotions
Flash sale SMS templates
Texts for sales that last hours: teaser, launch, halfway point and final hour.
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Promotions
Black Friday SMS templates
Seven texts for the day itself, from the first legal send to the closing hours.
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Promotions
BFCM SMS templates
A four-day sequence with a new hook each day and an honest extension.
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Promotions
Cyber Monday SMS templates
Six texts for an online-only workday sale, from a lunch-break nudge to a local deadline.
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Length and cost
One character can turn one text into three
An SMS is billed per segment. Plain characters allow 160 per segment; a single emoji or curly apostrophe switches the whole message to 70. Every text in this library is written to stay in one.
Straight apostrophe
MAREN: It's 20% off everything this weekend, new season included. Use code AUTUMN20 at maren.co/sale Ends Sun midnight. Reply STOP to opt out
141 characters, 1 segment. Standard SMS alphabet, 160 per segment.
One curly apostrophe
MAREN: It’s 20% off everything this weekend, new season included. Use code AUTUMN20 at maren.co/sale Ends Sun midnight. Reply STOP to opt out
141 characters, 3 segments. Unicode, 67 per segment once it splits.
Before you send
The rules every SMS has to follow
Consent and timing decide whether a marketing text is legal to send at all. These are the checks behind every text in this library.
SMS
- Collect consent before any marketing text, and keep the record.
- Start with your brand name so the message is recognisable before it is read.
- Include a way to opt out, such as "Reply STOP to opt out", and honour it straight away.
- In the US, send marketing texts between 8am and 9pm in the recipient's time zone.
- Use straight quotes and no emoji when length matters. One curly apostrophe switches the whole text to 70-character segments.
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FAQ
Questions about SMS templates
What is an ecommerce SMS template?
An ecommerce SMS template is a ready-to-send text for a store moment, such as an abandoned cart, a shipping update or a sale, with fields like the customer's name filled in automatically. Zefir writes, schedules and sends these texts for you, so every moment is covered without your team drafting them.
How long should an ecommerce SMS be?
Keep it within 160 characters, or 70 if it contains an emoji or curly quote, so it arrives as a single segment. Zefir checks encoding and length on every SMS before it is sent, so a stray character never doubles the cost of a campaign.
Do I need consent to send marketing texts?
Yes, in the US you need a customer's prior express written consent before sending marketing texts, and every message needs a clear way to opt out. Zefir builds consent records, opt-outs and quiet hours into every text it sends.
Do text messages look the same on iPhone and Android?
The words are identical, but each phone's messaging app draws the sender, the bubbles and the link preview its own way. Zefir previews every message on both before it goes out, so nothing lands broken on either.
Keep reading
WhatsApp Marketing for Ecommerce in 2026How ecommerce brands use WhatsApp to sell, support and retain.SMS Marketing for Ecommerce: Still the Highest-ROI Channel in 2026Why SMS still earns its place, and where it fits next to WhatsApp.Abandoned Cart Recovery for EcommerceThe full playbook for winning back abandoned checkouts.Email vs WhatsApp vs SMS for EcommerceWhich channel converts best, message by message.