Reduction texts

5 Price Drop Templates for SMS, Each in One Segment

Two numbers carry a price drop text: what it cost and what it costs now. The rest is context, and there is room for very little of it in 160 characters. These five show how to fit the prices, the reason and the link into one segment.

Select a trigger
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The saved blazer costs less price drop text on an iPhoneThe saved blazer costs less price drop text on an Android phone Saved item on two phonesRead →
Five triggers

Price drop SMS examples for saves, targets, buyers and views

The trigger sets the tone: a saved item gets the full detail, a passing view gets a lighter touch. Every text has a long wording and a compact one, plus its character and segment count.

The saved blazer costs less price drop text on an iPhoneThe saved blazer costs less price drop text on an Android phone
No. 01 · Saved item

The saved blazer costs less

MarketingFashionFirst thing on day one of the reduction

The text names the item, the new price and the old one, in that order. The size range at the end settles the next question in advance.

Full SMS
MAREN: The {{product}} you saved is now {{now}}, down from {{was}}. Every size, 6 to 16, has the new price: maren.co/blazer Reply STOP to opt out
139 characters with sample values · GSM-7 · 1 segment

Open in the editor →

Under the price they set price drop text on an iPhoneUnder the price they set price drop text on an Android phone
No. 02 · Price target

Under the price they set

MarketingHomeSeconds after the price dips below the target

Quoting the shopper's own number proves the text is for them alone. Promising silence afterwards makes setting the next target an easy decision.

Full SMS
ALDER & CO: Price alert hit. The {{product}} is {{now}}, under the {{target}} you set, and we won't text about it again: alder.co/bay Reply STOP to opt out
147 characters with sample values · GSM-7 · 1 segment

Open in the editor →

A permanent cut for regular buyers price drop text on an iPhoneA permanent cut for regular buyers price drop text on an Android phone
No. 03 · Lower for good

A permanent cut for regular buyers

MarketingSupplementsOn the first day of the new price list

Regular buyers notice price drops on products they reorder. Telling them first, and saying the new figure is permanent, shows the change is not a trick.

Full SMS
NORTHWELL: You've bought {{product}} before, so you should hear it first: they're now {{now}} for good, down from {{was}}. nwl.co/omega Reply STOP to opt out
152 characters with sample values · GSM-7 · 1 segment

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The difference, already refunded price drop text on an iPhoneThe difference, already refunded price drop text on an Android phone
No. 04 · Refund

The difference, already refunded

MarketingBeautyThe day the refund is processed

A recent buyer who finds a lower price feels let down. A text saying the difference is already back on their card arrives before that feeling can.

Full SMS
LUMA: The {{product}} you ordered on {{date}} dropped by {{diff}} since. We've refunded the difference to your card, nothing to do: luma.co/orders
139 characters with sample values · GSM-7 · 1 segment

Open in the editor →

Slides they viewed, now cheaper price drop text on an iPhoneSlides they viewed, now cheaper price drop text on an Android phone
No. 05 · Viewed item

Slides they viewed, now cheaper

MarketingFashionA day after the view, once the reduction is live

A view is weaker interest than a save, so the text stays light: the product, both figures and a link. No pressure is needed when the numbers do the talking.

Full SMS
MAREN: The {{product}} you viewed this week now cost {{now}} instead of {{was}}, in every size: maren.co/slides Reply STOP to opt out
128 characters with sample values · GSM-7 · 1 segment

Open in the editor →

Price text editor

Put your own figures in and watch the count

Choose a text, type in your product and both amounts, and the preview follows. Numbers and links eat characters quickly, so the bar shows exactly how close you are to a second segment.

0 / 160 characters1 segment
  • Brand name first
  • Shows a price
  • Links to the product
  • One segment
9:41
Text Message
Today 10:02
Text message
Tuesday 7 October9:41
Messages · now62418now

The saved-blazer price drop text in iPhone MessagesThe same price drop text on an Android phone
Worth a text?

Which price drops deserve a message

Not all price drops are news. Sending only the ones that clear these bars keeps the alerts rare enough to be read.

A drop the shopper will notice

A few cents off is noise. Many stores set a floor, such as 10%, before a text goes out.

A product they engaged with

Saved, targeted, bought or viewed more than once. A product they never saw is a promotion, not a price alert.

At most one a week

If several items change, wait and send the biggest drop, or switch to a weekly summary on another channel.

Rules of thumb

How to keep price drop texts trusted

  • Real reference figures onlyThe old price in the text must be one you charged recently, not a made-up 'was' figure.
  • Marketing consent firstPrice texts count as marketing, so only subscribers with promotional SMS consent should get them.
  • Check the figure at sendingRead the live amount as the text goes out, in case it changed again since the trigger.
  • Mind the hoursA change made at midnight can wait: marketing texts belong in the 8am to 9pm window, local to the customer.
  • Refund before you tellFor someone who bought at the old price, issue the difference first and then text about it.

Price alerts that send themselves, with Zefir

Zefir picks up every repricing in your store, texts the right shoppers on SMS or WhatsApp, and attributes the orders that follow.

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12 to 15%average rise in revenue per order
72 hoursto go live with Zefir
FAQ

Price drop texts: common questions

What should a price drop text say?

The product, the new and old price and a link, in roughly that order, with STOP wording at the end. Zefir writes each text with your team and checks it fits one segment.

Who should receive price drop texts?

Shoppers who saved, viewed or bought the product, or who set a target, and who agreed to marketing texts. Zefir only texts numbers with a consent record and removes anyone who replies STOP.

How big should a price drop be before texting?

Big enough to notice, which for many stores means about 10% or more. Zefir sends only the reductions that pass the threshold you choose.

Should past buyers hear about price drops?

Yes, ideally with the difference already refunded, which turns a potential complaint into goodwill. Zefir can send that refund note by text or WhatsApp once your store issues it.

Can price drop texts be tracked to sales?

Yes, with a distinct link per text. Zefir ties every resulting order back to its text.

Keep reading
ArticleWhatsApp Price Drop TemplatesThe same alerts on WhatsApp, with images and carousels.ArticleSMS Marketing for Ecommerce: Still the Highest-ROI Channel in 2026An overview of SMS marketing results for online stores.ArticleAbandoned Cart Recovery for EcommerceRecovering sales that stall at the last step.