The online Monday

Cyber Monday Text Templates for a Workday Sale

Cyber Monday falls on a working day and happens almost entirely on phones. Subscribers read between meetings, at lunch and on the commute home. These six texts are written for those gaps.

Pick a moment
Website prices, not showroom prices Cyber Monday text on an iPhoneWebsite prices, not showroom prices Cyber Monday text on an Android phone Online only, Apple and AndroidView →
Morning to evening

Cyber Monday SMS examples across one working day

From the 9am note that the deal is web-only to the evening reminder in local time. Every text is given in two lengths, both measured against one segment.

Website prices, not showroom prices Cyber Monday text on an iPhoneWebsite prices, not showroom prices Cyber Monday text on an Android phone
Template 01 · Online only

Website prices, not showroom prices

MarketingHome9am, as the working day starts

Stores with showrooms get asked whether the deal applies in person. Saying up front that it lives on the website saves a wasted trip and a disappointed customer.

Full SMS
ALDER & CO: Cyber Monday is web-only. Lounge chairs and lamps are 25% off on our site today, while showroom prices stay put: alder.co/cm Reply STOP to opt out
158 characters with sample values · GSM-7 · 1 segment

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Timed for the midday scroll Cyber Monday text on an iPhoneTimed for the midday scroll Cyber Monday text on an Android phone
Template 02 · Lunch break

Timed for the midday scroll

MarketingBeauty12:15 local time, mid-shift for most office workers

On a Monday, most people shop between meetings. A text that lands at lunch, and promises a checkout that fits inside it, matches how the day is actually spent.

Full SMS
LUMA: Got 2 minutes at lunch? Serums and masks are 25% off for Cyber Monday, and checkout on your phone is quick: luma.co/cm Reply STOP to opt out
146 characters with sample values · GSM-7 · 1 segment

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Send a number, get three picks Cyber Monday text on an iPhoneSend a number, get three picks Cyber Monday text on an Android phone
Template 03 · Reply a budget

Send a number, get three picks

MarketingFashionLate morning, to subscribers who have replied before

Browsing a full sale on a small screen is slow. A reply with a spending limit lets you do the narrowing, and the answer arrives as a short list in the same thread.

Full SMS
MAREN: Shopping for someone today? Reply 50, 100 or 150 and we'll send our Cyber Monday picks under that amount. Reply STOP to opt out
134 characters with sample values · GSM-7 · 1 segment

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Pick three, the cheapest is free Cyber Monday text on an iPhonePick three, the cheapest is free Cyber Monday text on an Android phone
Template 04 · Build a stack

Pick three, the cheapest is free

MarketingSupplementsEarly afternoon

A mix-and-match offer suits a day when people compare tabs. It raises the basket without a flat cut on every product.

Full SMS
NORTHWELL: Cyber Monday stack: choose any 3 supplements on the website and the cheapest one is free, until 11:59pm: nwl.co/stack Reply STOP to opt out
150 characters with sample values · GSM-7 · 1 segment

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A colour sold for a single Monday Cyber Monday text on an iPhoneA colour sold for a single Monday Cyber Monday text on an Android phone
Template 05 · One-day colour

A colour sold for a single Monday

MarketingFashionAround 3:30pm, the day's second send

Every store has a percentage on Cyber Monday. Something that exists only online, only today, hands the afternoon send a reason of its own.

Full SMS
MAREN: One colour, one day: our cable knit in forest green is sold online for Cyber Monday only, at 30% off: maren.co/green Reply STOP to opt out
145 characters with sample values · GSM-7 · 1 segment

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The deadline in local time Cyber Monday text on an iPhoneThe deadline in local time Cyber Monday text on an Android phone
Template 06 · Your time zone

The deadline in local time

MarketingHomeEarly evening, sent by each subscriber's time zone

A national store that says midnight leaves half the list guessing whose midnight. Naming the subscriber's own clock removes the doubt.

Full SMS
ALDER & CO: Cyber Monday prices end at 11:59pm in your time zone, not ours. Rugs and throws stay 25% off all evening: alder.co/cm Reply STOP to opt out
151 characters with sample values · GSM-7 · 1 segment

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Monday text editor

Shape your Monday text and watch the segment count

Begin with one of the six, then swap in your own offer, link and send time; the handset updates with each keystroke. If a character outside the plain alphabet slips in, the counter says so.

0 / 160 characters1 segment
  • Brand name leads
  • Says it is today or online
  • Opt-out included
  • Fits one segment
9:41
Text Message
Today 10:02
Text message
Tuesday 7 October9:41
Messages · now62418now

The one-day colour text as a notification on an iPhone lock screenThe same text as a notification on an Android lock screen
On the lock screen

Lead with what only exists today

Most of these texts are judged from a notification, between two other alerts. The words that survive the cut need to say what is unusual about this Monday, before the percentage.

Exclusive before discount

"Sold online today only" travels further than "30% off" in a crowded notification list.

Name the item

A colour and a product name paint a picture; "selected styles" does not.

Short link, late in the line

The address can sit at the end. It is the reason that has to fit in the preview.

Checklist

Five rules for texting on Cyber Monday

  • Say where the deal livesIf your shop has physical stores, state that the prices are online. It prevents awkward conversations at the counter.
  • Write for the working dayMorning, lunch and early evening are when people can look. Mid-meeting sends are scrolled past.
  • Two texts, three at the very mostSubscribers already heard from you over the weekend. The Monday needs a fresh reason, not more volume.
  • Deadlines in local timeA list spread across time zones needs one deadline per zone, or a sentence that says whose clock counts.
  • Stop before 9pmUnder US rules, promotional sends stop at 9pm in the recipient's zone and cannot start before 8am. Plan the evening reminder for 6 or 7.

Send Cyber Monday texts with Zefir

Zefir writes the Monday sequence with your team, sends every text by the subscriber's local clock, and ties every resulting sale to the message that prompted it.

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$530M+in sales credited to Zefir's WhatsApp messages
12 to 15%per-order revenue gain, on average
FAQ

Cyber Monday texting, answered

What should a Cyber Monday text include?

The brand name, what is on offer, that it is online and ends today, a short link and an opt-out. Zefir puts all five into the texts it writes for you.

How are Cyber Monday texts different from Black Friday ones?

The Monday is online-only and falls on a workday, so the texts are timed around office hours and point to the website rather than to doors opening. Zefir schedules the two days as separate sends.

Which hours work best for Cyber Monday texts?

Early morning, lunchtime and early evening tend to suit a working day, always within 8am to 9pm in the subscriber's own zone. Zefir enforces those quiet hours for every number.

Can I ask subscribers to reply on Cyber Monday?

Yes, a reply with a budget or a category lets you answer with a short list instead of a full catalogue. Zefir writes the replies and sends them in the same thread.

How many texts is too many on the day?

Two is plenty for most lists, three at most, given the weekend before. Zefir skips buyers when the later texts go out.