CONVERSATIONAL COMMERCE
Commerce that talks back.
Conversational commerce turns messaging into a revenue channel — customers browse, ask, and buy inside the chat. Zefir operates it at frontier scale: AI holding individual conversations with millions of consumers, every order measured to the message.
1,000+ ECOMMERCE BRANDS · $530M+ ATTRIBUTED REVENUE · OFFICIAL META BUSINESS PARTNER
Trusted by leading ecommerce brands
THE DEFINITION
What is conversational commerce?
Conversational commerce is selling through two-way messaging channels — WhatsApp and SMS — where customers receive personalized messages, reply with questions, and complete purchases inside the conversation. It replaces one-way broadcasts with dialogue: the brand speaks to each customer individually, at the moment that fits their behavior.
At scale, this is an AI problem. A brand with a large customer base cannot hold a million individual conversations by hand — so Zefir’s AI reads each customer’s signals and decides what to say, when to say it, and on which channel, while every resulting order is attributed back to the conversation that drove it.
REAL CAMPAIGNS
What it looks like in the customer’s hands.
Drops with early access — sent to the customers who wanted them
AI conversations that recommend the next product at the right moment
Replenishment reminders timed to each customer’s usage
Images, buttons, and checkout — inside a chat your customers actually read.
THE SYSTEM
One AI. Three decisions. Every customer.
The AI reads each customer’s products viewed, orders, cart activity, and message engagement, and decides what to send, when, and on which channel — WhatsApp or SMS, chosen per customer per message. Patterns learned across millions of conversations sharpen every decision.
CHANNELS
WhatsApp and SMS, run as one.
Rich conversations — images, buttons, carts, and replies. 98% open rates on automated flows. Verified sender, end-to-end encrypted delivery.
SMS
Reach every phone in the US. Instant delivery for time-sensitive campaigns, TCPA-compliant from the first send.
The AI routes each message to the channel each customer actually reads.
Revenue you can verify, not estimate.
Every order is linked to the message that made the sale — and you don’t have to take our dashboard’s word for it. The attribution shows up in your own Shopify admin, order by order.
1. The message goes out
2. The order lands in your Shopify — channel: WhatsApp
Verified in your Shopify admin — not just our dashboard.
$530M+
WhatsApp-attributed revenue
98%
Open rates across automated flows
17x
Average campaign ROAS
Zefir FAQs
Product
Setup
Support, Security & Billing
What is Zefir?
Zefir is AI revenue infrastructure for ecommerce brands. It builds and operates a brand's WhatsApp and SMS channel end to end — the AI personalizes every message to each customer using their browsing behavior, purchase history, and timing, and every order is attributed to the message that drove it. Zefir is an Official Meta Business Partner and WhatsApp Business Solution Provider, used by 1,000+ ecommerce brands with $530M+ in attributed revenue.
What is Zefir used for?
Ecommerce brands use Zefir to turn WhatsApp and SMS into a measurable revenue channel: AI-personalized flows like abandoned cart, post-purchase, and winback; campaigns planned and sent by Zefir's team; and per-order revenue attribution visible in the brand's own Shopify admin.
How does the AI personalization work?
The AI reads each customer's signals — products viewed, orders placed, cart activity, message engagement, purchase cadence — and makes three decisions per customer: what to send, when to send it, and which channel to use. Every decision is informed by that customer's own history and patterns learned across millions of conversations on the platform.
Does Zefir support WhatsApp Business API?
Yes. Zefir is itself a WhatsApp Business Solution Provider (BSP) — a direct connection to WhatsApp with no intermediaries — and provides official WhatsApp Business API access with compliance, template approvals, and enterprise-grade infrastructure.
Can I send both WhatsApp and SMS campaigns?
Yes. Zefir runs WhatsApp and SMS together — flows and campaigns across both channels, with the AI choosing the right channel per customer.
Does Zefir work with ecommerce platforms?
Yes. Zefir integrates with Shopify, WooCommerce, and custom ecommerce systems to sync customers, orders, products, carts, and events in real time.
How long does setup take?
Most ecommerce brands are live within 24–72 hours, including WhatsApp Business API setup, verified sender profile, message templates, and the first automated flows.
Do you handle WhatsApp Business API setup?
Yes. Zefir manages the entire WhatsApp Business API onboarding: verification, number provisioning, sender profile, and Meta template approvals.
What do I need to get started?
You don't need any technical setup. Zefir handles the WhatsApp Business API, compliance, templates, and messaging infrastructure for you. All you need is your ecommerce store — our team takes care of the rest.
Who is Zefir for?
Zefir works with established ecommerce brands that want WhatsApp and SMS run as a managed revenue channel rather than another tool to staff.
Can you migrate us from another tool?
Yes. Zefir migrates brands from existing WhatsApp, SMS, or email tools — lists, opt-ins, and flows — with minimal disruption.
Do you offer onboarding support?
Yes. Onboarding is done for you: Zefir's team builds the channel, writes the flows, and launches the first campaigns.
Do I need technical resources to use Zefir?
No. Zefir is fully managed. We handle the WhatsApp Business API, integrations, compliance, and system setup. Your team approves the brand voice once — Zefir runs the channel.
Is it legal to send WhatsApp and SMS marketing in the US?
Yes, with proper consent. US messaging requires TCPA-compliant opt-in, which Zefir builds into the channel from day one, along with quiet-hours enforcement and one-tap opt-out handling.
Is WhatsApp messaging compliant?
Yes. Zefir manages compliance end to end: TCPA-compliant opt-in for US messaging, Meta template approvals, quiet-hours enforcement, and opt-out handling. Every message is compliant before it sends.
Is Zefir secure for enterprise use?
Yes. Zefir includes secure data ownership, user permissions, audit logs, and enterprise-grade security controls.
Can multiple teams or brands use Zefir?
Yes. Zefir supports multiple users, roles, permissions, and brands within one account.
Does Zefir support global messaging?
Yes. Zefir supports international WhatsApp and SMS delivery across multiple regions, with the US as a core market.
Do you offer enterprise support?
Yes. Every Zefir brand gets a dedicated account team; enterprise brands get priority support.
How does pricing work?
Zefir is usage-based. Brands load credits and messaging scales with volume — no per-seat licenses and no long-term lock-in. See the pricing page for details.
AI revenue infrastructure for ecommerce.
Zefir builds and operates the WhatsApp and SMS channel — personalized to every customer, measured to the dollar.
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OFFICIAL META BUSINESS PARTNER · WHATSAPP BUSINESS SOLUTION PROVIDER · SHOPIFY PARTNER