WhatsApp & SMS · Benchmarks Hub
WhatsApp & SMS Marketing Benchmarks
Channel-specific conversational-commerce benchmarks for every ecommerce vertical we track — open, delivery, read, click-through and conversion rates from 300+ brands.
WhatsApp Benchmarks
WhatsApp marketing performance by ecommerce vertical — open, delivery, read, click-through and conversion rates from Zefir’s data on 300+ brands.
Fashion & Apparel
WhatsApp open, click-through & conversion benchmarks →
Beauty & Cosmetics
WhatsApp open, click-through & conversion benchmarks →
Jewelry
WhatsApp open, click-through & conversion benchmarks →
Pet Products
WhatsApp open, click-through & conversion benchmarks →
Supplements & Nutrition
WhatsApp open, click-through & conversion benchmarks →
Home & Furniture
WhatsApp open, click-through & conversion benchmarks →
SMS Benchmarks
SMS marketing performance by ecommerce vertical — open, delivery, read, click-through and conversion rates from Zefir’s data on 300+ brands.
Fashion & Apparel
SMS open, click-through & conversion benchmarks →
Beauty & Cosmetics
SMS open, click-through & conversion benchmarks →
Jewelry
SMS open, click-through & conversion benchmarks →
Pet Products
SMS open, click-through & conversion benchmarks →
Supplements & Nutrition
SMS open, click-through & conversion benchmarks →
Home & Furniture
SMS open, click-through & conversion benchmarks →
Turn these benchmarks into revenue
See how leading ecommerce brands run WhatsApp & SMS as a top revenue channel with Zefir.
Request AccessData & Methodology
All benchmark figures are sourced from Zefir’s internal platform data, reflecting the real-world performance of more than 300 e-commerce brands.