WhatsApp templates

Ecommerce WhatsApp Message Templates

WhatsApp messages with product images, buttons and copy codes, written to pass Meta's review and shown the way they land in the chat, on iPhone and Android.

Imagesbuttons and codes
Metareview ready
Copyin one tap

WhatsApp messages by moment

Showing 15 template pages
WhatsApp winback whatsapp templates message on an iPhone
Retention

Winback WhatsApp templates

A seven-step plan for lapsed customers, from new arrivals to a polite last note.

See the messages →
WhatsApp welcome whatsapp templates message on an iPhone
Welcome

Welcome WhatsApp templates

Automatic greetings for customers who write first and welcome messages for new subscribers.

See the messages →
Anatomy of a WhatsApp template

Four parts, each with its own limits

Every WhatsApp message template is built from the same four components. Knowing the limits before you write saves a rejected submission.

1Header

Optional. Text up to 60 characters, or an image, video or document.

3Footer

Optional, up to 60 characters. The usual home for the opt-out line.

Annotated WhatsApp message template showing header, body, footer and buttons1234
2Body

Up to 1,024 characters. Supports *bold*, _italic_ and ~strikethrough~, plus variables.

4Buttons

Up to 10 in total: quick replies, up to two links, one phone number and one copy-code button. Labels up to 25 characters.

Before you send

The rules every WhatsApp template has to follow

Meta reviews each one before it can start a conversation. These are the checks behind every message in this library.

WhatsApp

  1. Get opt-in before the first business-initiated message, and make it clear it covers WhatsApp.
  2. Choose the right category. Marketing, utility and authentication templates are reviewed and priced differently.
  3. Give a realistic sample for every variable when you submit it for review.
  4. Keep button labels under 25 characters and let people stop promotions with one tap.
  5. Outside the 24-hour window after a customer's last message, only approved templates can be sent.
Choosing the channel

WhatsApp or SMS: which to use for which message

Most stores need both. WhatsApp carries the rich, interactive messages; SMS reaches everyone, instantly, with no app required.

SMS

Best for: urgent, short, universal reach

Needs approval before sending
No, but carriers filter unregistered traffic
Images, documents and carousels
Images via MMS, no documents or carousels
Buttons
None, replies are typed
Length
160 characters per segment, 70 with emoji
Needs an app
No, works on every phone
Two-way conversation
Yes, by reply

Let Zefir write, approve and send every message for you

Zefir runs WhatsApp and SMS as one channel, built and operated for you, with every order attributed to the message that produced it. Live within 72 hours.

Request access See how it works
1,000+ecommerce brands
$530M+WhatsApp attributed revenue
12 to 15%average revenue lift per order
FAQ

Questions about WhatsApp message templates

What is an ecommerce WhatsApp message template?

A WhatsApp message template is a pre-approved message a store uses to start a conversation, such as an order update or a back-in-stock alert, with variables filled in for each customer. Zefir writes, submits and runs these templates for you, so they go live without your team managing Meta's review.

Do WhatsApp message templates need approval?

Yes, every WhatsApp message template must be approved by Meta before a business can use it to start a conversation. Zefir handles template submission and approval as part of the service, so templates like these go live without you managing the review.

What is the difference between marketing and utility templates?

Utility templates cover updates a customer expects, like order and shipping messages, while marketing templates cover offers and promotions, and Meta reviews and prices the two differently. Zefir chooses the category for every template as part of the service, so you never have to learn the rules yourself.

What can a WhatsApp template include?

A template can have a header with text, an image, a video or a document, a body of up to 1,024 characters, a footer and up to 10 buttons. Zefir designs each one around the parts that sell, like product photos and copy-code buttons, within Meta's limits.

Keep reading
WhatsApp Marketing for Ecommerce in 2026How ecommerce brands use WhatsApp to sell, support and retain.SMS Marketing for Ecommerce: Still the Highest-ROI Channel in 2026Why SMS still earns its place, and where it fits next to WhatsApp.Abandoned Cart Recovery for EcommerceThe full playbook for winning back abandoned checkouts.Email vs WhatsApp vs SMS for EcommerceWhich channel converts best, message by message.