After checkout

Order Confirmation SMS Templates That Fit in One Segment

An order confirmation text is the first message a buyer gets after paying, and usually the one they reread most. It has one job: prove the order went through, for how much, and what happens next. These six do that for different kinds of order.

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The essentials: number, items, amount order confirmation text on an iPhone

The essentials: number, items, amount order confirmation text on an Android phone

Number and total, both phonesDetails →

By type of order

Order confirmation SMS examples, one per type of order

An SMS order confirmation for a standard basket, a single product, a first-time buyer, a guest, a phone sale and a confirmation that welcomes replies. Each card lists the long wording, a shorter one, and both phone views.

No. 01 · Number and total

The essentials: number, items, amount

TransactionalFashionWithin a minute of payment going through

Customers look for three facts after paying: that it worked, the amount, and the next step. Fitting all three into one segment answers them before they open their inbox.

Full SMS

MAREN: Thanks, {{first_name}}! Order #{{order}} went through: 2 items, {{total}}. We'll text again once it leaves us. Details: maren.co/o

123 characters with sample values · GSM-7 · 1 segment

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A single product, named in full order confirmation text on an iPhone

No. 02 · One item

A single product, named in full

TransactionalBeautySeconds after checkout, for one-product baskets

In a single-item order confirmation there is room to name it. Seeing the exact cream and the day it gets packed is more reassuring than a count of items.

Full SMS

LUMA: We have your order {{order}} for the Barrier Repair Cream 50ml, and it gets packed tomorrow morning. Receipt: luma.co/r

121 characters with sample values · GSM-7 · 1 segment

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A first-time buyer, told what to expect order confirmation text on an iPhone

No. 03 · First order

A first-time buyer, told what to expect

TransactionalSupplementsAfter a customer's first ever purchase

A first-time buyer has no idea how your store works. One line on how quickly orders usually leave sets the expectation that later texts will meet.

Full SMS

NORTHWELL: Your first order with us, #{{order}}, is in, {{first_name}}. Most orders leave within 24 hours, Mon to Fri. Receipt: nwl.co/r

124 characters with sample values · GSM-7 · 1 segment

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No account, still one link to the status order confirmation text on an iPhone

No. 04 · Guest checkout

No account, still one link to the status

TransactionalHomeWhen a guest checks out without creating an account

Guest buyers have no login to return to. For a guest, an order confirmation link that always opens the latest status is the account page they skipped.

Full SMS

ALDER & CO: We've got order #{{order}}, {{total}}. You checked out as a guest, so this link always shows its latest status: alder.co/s

125 characters with sample values · GSM-7 · 1 segment

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An order taken by a stylist order confirmation text on an iPhone

No. 05 · Placed by phone

An order taken by a stylist

TransactionalFashionStraight after a stylist takes an order on a call

When someone else typed the order, the customer needs to check it. Naming the stylist, the item and the size makes that check take a few seconds.

Full SMS

MAREN: As agreed on the phone with Lena, order #{{order}} is placed: wool wrap coat, size 38, $295. Please check it here: maren.co/o

129 characters with sample values · GSM-7 · 1 segment

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A confirmation that takes questions order confirmation text on an iPhone

No. 06 · Reply to it

A confirmation that takes questions

TransactionalBeautySeconds after checkout, from a number that accepts replies

Plenty of post-purchase questions are tiny: a missing add-on, a doubt about a size. An order confirmation that invites replies settles them in the thread instead of a support ticket.

Full SMS

LUMA: Order {{order}} is confirmed, total $72. Any question about it? Reply to this text and a real person answers.

111 characters with sample values · GSM-7 · 1 segment

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Confirmation editor

Put your order confirmation into words and check its length

Choose a starting text, add your own order format, total and link, and see the result on the handset. The counter shows how many of the 160 characters are left and whether any symbol would split it.

Starting text Order confirmation text

0 / 160 characters1 segment

Starts with the store name
Order number included
Only plain characters
Stays in one segment

9:41

Text Message
Today 10:02

Text message

Tuesday 7 October9:41

Messages · now62418now

An order confirmation text as a notification on an iPhone lock screen

The same order confirmation as a notification on an Android lock screen

Before it is opened

What an order confirmation shows in the notification

Many buyers never open the text; they glance at the banner and put the phone down. The order number and total belong early, where the preview can show them.

Proof first

Confirmed, the number and the amount. The thank-you can follow them, or go.

One currency format

Use the format of the checkout page, with cents if the receipt has them, so the two match.

A promise about the next text

Saying when you will write again stops customers from checking the site every hour.

Principles

Five rules for confirming orders by text

Send it within a minuteAn order confirmation that arrives after the email has lost its point. Trigger it on payment, not on a batch.
Match the receiptIn the order confirmation, the number and total should read exactly as on the receipt page.
Keep promotions outAn order confirmation is a service message. A discount for the next order belongs in a separate, consented text.
Point to the next stepPacking tomorrow, a text when it ships: one line on the next step prevents a support question.
Use a number that can take repliesSome customers will answer. If nobody reads the replies, say so, or better, have someone read them.

Send order confirmations by text with Zefir

Zefir writes your confirmation texts, sends each as payment clears, and attributes later purchases made from the same thread.

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FAQ

Questions on order confirmation texts

What should an order confirmation text say?

The store name, the order number, the total and the next step, plus the receipt link if there is one. Zefir sends texts in that format for every order.

Do order confirmation texts need opt-in?

Yes, you need the customer's agreement to receive texts, usually given at checkout, even for order updates. Zefir keeps a record of that consent for each number.

Can I add a discount code to an order confirmation SMS?

It is better not to, because a promotion turns a service message into marketing with stricter rules. Zefir sends any follow-up offer as a separate, consented text.

How fast should the order confirmation arrive?

Within a minute of payment, ideally before the confirmation email. Zefir sends it as soon as the order is placed.

What if the customer replies to the order confirmation?

Answer in the same thread if you can, since many replies are quick questions about the order. Zefir writes and sends those answers in the same thread.