Product views by text

Looked but Didn't Add? 6 Browse Abandonment Text Templates

A product view without a cart is a half-formed idea. A text can help it along, as long as it adds something the page did not: a colour, an answer, a comparison or a reason to look again. Each of these six fits a single 160-character segment.

Pick a visit

Go to the texts Write a follow-up

The cardigan, in every colour browse abandonment text on an iPhone

The cardigan, in every colour browse abandonment text on an Android phone

One product, on iPhone and AndroidView →

By visit

Browse abandonment SMS examples for six kinds of visit

Each text starts from what the shopper did, whether that was one product, a whole category or two pages back to back. Full and Short versions sit under every message, and the phone icons switch the preview between the two platforms.

No. 01 · One product

The cardigan, in every colour

MarketingFashionThree or four hours after the browsing session

Shoppers often leave a product page because the colour on screen was not quite right. Pointing to the full range answers that without repeating the page they already saw.

Full SMS

MAREN: The {{product}} you looked at today comes in 5 colours. See them all side by side: maren.co/cardigan Reply STOP to opt out

137 characters with sample values · GSM-7 · 1 segment

Rework in the editor →

A category visit, narrowed by one reply browse abandonment text on an iPhone

No. 02 · Keyword reply

A category visit, narrowed by one reply

MarketingHomeThe next morning, after a long look at one category

A dozen sofas viewed means no decision yet. A one-word reply tells you what they need, and the next text can carry three picks instead of a whole range.

Full SMS

ALDER & CO: Shopping for a sofa? Reply SMALL for compact sizes or FAMILY for seating for 4+, and we'll text you 3 picks. Reply STOP to opt out

142 characters with sample values · GSM-7 · 1 segment

Rework in the editor →

Help choosing between two serums browse abandonment text on an iPhone

No. 03 · Two options

Help choosing between two serums

MarketingBeautyEarly evening, after visits to two similar products

Flicking between two product pages is a sign of a choice in progress. Asking about skin type turns the comparison into a quick recommendation.

Full SMS

LUMA: Torn between the two serums you viewed? Reply 1 for oily skin or 2 for dry skin and we'll tell you which suits you. Reply STOP to opt out

143 characters with sample values · GSM-7 · 1 segment

Rework in the editor →

An open door for a first-time visitor browse abandonment text on an iPhone

No. 04 · First visit

An open door for a first-time visitor

MarketingSupplementsLate morning on the day after a first visit

Newcomers to supplements have questions they would rather not search for. An invitation to ask one, answered by a person, removes the barrier without any pressure.

Full SMS

NORTHWELL: New to supplements? Reply with any question about the {{product}} you viewed and our nutritionist will answer. Reply STOP to opt out

143 characters with sample values · GSM-7 · 1 segment

Rework in the editor →

A 60-second guide to the product browse abandonment text on an iPhone

No. 05 · How to use

A 60-second guide to the product

MarketingSupplementsThe afternoon after someone returns to the same product

Some visitors hold back because they cannot picture using the product. A short guide shows how simple it is, and lets the page do the selling afterwards.

Full SMS

NORTHWELL: How do you take {{product}}? One scoop in water each morning, that's all. Our 60-second guide: nwl.co/greens-guide Reply STOP to opt out

148 characters with sample values · GSM-7 · 1 segment

Rework in the editor →

Picking up on the phone browse abandonment text on an iPhone

No. 06 · Switch device

Picking up on the phone

MarketingFashionIn the evening, after a daytime visit on a laptop

Lots of browsing starts at a work desk and never resumes. A text puts the product one tap away on the device the shopper has with them later.

Full SMS

MAREN: Looked at the {{product}} on your laptop earlier? Here it is on your phone, one tap away: maren.co/tote Reply STOP to opt out

133 characters with sample values · GSM-7 · 1 segment

Rework in the editor →

Text editor

Write a follow-up and keep it in one segment

Choose a text, change the product, the link or the reply keyword, and watch both the phone and the character count. Once the text spills past 160 plain characters, a second bar shows the extra segment you would pay for.

Text to edit Your follow-up

0 / 160 characters1 segment

Brand name opens it
Link or reply keyword
No discount
Single segment

9:41

Text Message
Today 10:02

Text message

Tuesday 7 October9:41

Messages · now62418now

The colour follow-up as a notification on an iPhone lock screen

The same follow-up as a notification on an Android lock screen

Before the tap

What the notification has to carry

A browse follow-up arrives hours after the visit, when the product is half forgotten. The few words on the lock screen are what bring it back to mind.

Name the item, not the visit

Write 'the cable-knit cardigan', not 'something you looked at'. The product is the hook; the visit is only context.

Lead with the new detail

Colours, a keyword or a guide: whatever the text adds should appear before the link.

Give the reply word early

When a reply is needed, put the keyword where even a one-line Android preview shows it.

Ground rules

Texting after a browse without feeling watched

Only identified, opted-in visitorsYou can text a visitor only if you know their number and they gave marketing consent for SMS.
One text per visitA single follow-up is helpful. A second about the same visit starts to feel like tracking.
Wait a few hoursWithin minutes it feels like surveillance; that evening it feels like a reminder.
No discount at this stageThey have not chosen anything yet. Help them choose before you pay them to buy.
Respect texting hoursSend only from 8am to 9pm, local time for the shopper.

Turn product views into orders with Zefir

Zefir drafts these texts with your team, fires one on SMS or WhatsApp when a known shopper leaves a product page, and credits any order that follows to the text behind it.

Request access See how it works

1,000+brands use Zefir for SMS and WhatsApp

12 to 15%average uplift in revenue per order

FAQ

Browse follow-ups by text, answered

What is a browse abandonment text?

It is a text to a subscriber who opened a product or category page and left with an empty cart. Zefir triggers them from product-view events in your store, on SMS or WhatsApp.

How does it differ from a cart reminder?

A cart reminder follows a shopper who picked items and stopped before paying, while a browse text follows someone who has not picked anything yet. Zefir writes both, each with its own timing and wording.

Which visits are worth a text?

Repeat visits to one product, long looks at a category and side-by-side comparisons, rather than a single quick click. Zefir lets you set those rules so only meaningful visits trigger a message.

Can a browse text ask for a reply?

Yes, a keyword such as SMALL or 1 and 2 turns a one-way message into a short conversation. Zefir sends the matching next text for each keyword.

Does a browse abandonment text need STOP wording?

Yes, it is a marketing text, so it needs an opt-out line and can only reach numbers that consented. Zefir stores each number's consent, and it handles opt-outs and texting hours on its own.

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