Welcome texts

Welcome SMS Templates for the First Seven Days

The compliance text confirms the sign-up. What follows decides whether the new subscriber stays. These seven texts cover that first week, from the code they were promised to a plain note on texting frequency.

Choose a day

See the week Draft a first text

The code they signed up for first-week SMS on an iPhone

The code they signed up for first-week SMS on an Android phone

First-order code, shown on two phonesGo →

Day by day

New-subscriber SMS examples for the first week

Ordered by when they go out, starting minutes after the sign-up. Each text has a long and a short wording under it, both counted for characters and segments.

Template 01 · First-order code

The code they signed up for

MarketingBeautyRight after the opt-in confirmation

The sign-up form promised something, so the first marketing text delivers it with no preamble. Code first, link second, and the shopper can use it before the interest fades.

Full SMS

LUMA: You're in. Here's 15% off your first order with code {{code}}, no minimum spend. Start with our bestselling serum: luma.co/start Reply STOP to opt out

155 characters with sample values · GSM-7 · 1 segment

Adjust in the editor →

Ask to be saved as a contact first-week SMS on an iPhone

Template 02 · Save our number

Ask to be saved as a contact

MarketingFashionSecond text, an hour after joining

Texts from an unknown short code look like spam. A contact name on the subscriber's phone turns every later message into one from MAREN, not from a number.

Full SMS

MAREN: Add this number to your contacts as MAREN, so our texts never get mistaken for spam. We send about four a month, never more. Reply STOP to opt out

153 characters with sample values · GSM-7 · 1 segment

Adjust in the editor →

A 60-second product finder first-week SMS on an iPhone

Template 03 · Product finder

A 60-second product finder

MarketingSupplementsDay one, for supplement and skincare stores

A new subscriber faces your whole range at once. A short finder narrows it to two or three products and tells you what they care about.

Full SMS

NORTHWELL: Not sure where to start? Answer 5 quick questions and we'll suggest the 2 products that fit your routine: nwl.co/finder Reply STOP to opt out

152 characters with sample values · GSM-7 · 1 segment

Adjust in the editor →

Where most first orders begin first-week SMS on an iPhone

Template 04 · Bestsellers

Where most first orders begin

MarketingHomeDay two, the morning after joining

Bestsellers are the lowest-risk first purchase, because other customers have already tested them. One link to that collection keeps the choice short.

Full SMS

ALDER & CO: Most first orders start with one of these: the pieces our customers buy most, from lamps to lounge chairs: alder.co/loved Reply STOP to opt out

155 characters with sample values · GSM-7 · 1 segment

Adjust in the editor →

One reply to pick a department first-week SMS on an iPhone

Template 05 · Reply W or M

One reply to pick a department

MarketingFashionDay two, before the first campaign

A one-letter answer is the easiest segmentation you will ever get. Every text after it can stay inside the department the subscriber actually shops.

Full SMS

MAREN: Quick one: reply W for womenswear or M for menswear, and we'll only text you about the side you shop. Reply STOP to opt out

130 characters with sample values · GSM-7 · 1 segment

Adjust in the editor →

Day three, code still unused first-week SMS on an iPhone

Template 06 · Code reminder

Day three, code still unused

MarketingBeautyOn day three, with the code still unredeemed

Plenty of subscribers mean to use the code and simply forget. One reminder, naming a single product to start with, recovers many of those first orders.

Full SMS

LUMA: Your code {{code}} hasn't been used yet. If you're unsure where to begin, our gentle cleanser suits every skin type: luma.co/cleanser Reply STOP to opt out

160 characters with sample values · GSM-7 · 1 segment

Adjust in the editor →

Set expectations for the texts ahead first-week SMS on an iPhone

Template 07 · What to expect

Set expectations for the texts ahead

MarketingSupplementsEnd of the first week

People unsubscribe when texts surprise them. Saying what you will send, and how often, makes every later message feel expected rather than intrusive.

Full SMS

NORTHWELL: What to expect from us: new products and offers only, about twice a month, and never before 9am. Glad to have you on the list. Reply STOP to opt out

159 characters with sample values · GSM-7 · 1 segment

Adjust in the editor →

First-text editor

Write your opening texts and keep each one in a single segment

Load a text, edit the code, URL or reply letter, and see it land on the phone. A bar under the box measures the length against 160 characters and flags anything that breaks the plain alphabet.

Text Message to new subscribers

0 / 160 characters1 segment

Store name at the start
Opt-out wording
Under 160 plain characters
Single segment

9:41

Text Message
Today 10:02

Text message

Tuesday 7 October9:41

Messages · now62418now

A first-week text asking for a one-letter reply, in iPhone Messages

The same reply request on an Android phone

Learn from the start

Ask one question in the first week

New subscribers reply more readily than at any later point. A single question, answered with one letter, shapes every text you send them afterwards.

Only one question

W or M, skin type, room. Ask the thing that changes what you send, and nothing else.

Single letters work best

A one-character answer takes a second to type and is easy to route automatically.

Answer the answer

Confirm what they chose in the next text, so the reply feels heard rather than collected.

First-week rules

What every new subscriber should get

Confirm first, market secondThe opt-in confirmation with frequency, rates, HELP and STOP goes out before any of these texts.
Deliver the promise at onceIf the sign-up form offered a code, the very next text carries it.
Space the first week outFour or five texts across seven days is plenty; three on day one is too many.
Ask before you segmentOne question, answered with one letter, beats guessing what a subscriber wants.
Say how often you'll writeA frequency promise in week one cuts early opt-outs more than any discount.

Turn new subscribers into first orders with Zefir

Zefir drafts the first-week texts alongside your team, times each one from the moment of sign-up through SMS or WhatsApp, and records the opt-in for every new number.

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FAQ

A new subscriber's first texts

What should the first text after sign-up say?

It should deliver whatever the sign-up form promised, usually a first-order code, with a link to one good place to start. Zefir sends it seconds after the opt-in confirmation.

How is this different from an opt-in confirmation?

The confirmation is the required message that confirms consent and lists frequency, rates, HELP and STOP; the texts on this page come afterwards and do the selling. Zefir sends both and logs the opt-in behind each number.

How many texts should a new subscriber get in week one?

Four or five spread across the week is a common pattern, starting with the code and ending with a note on frequency. Zefir paces the sequence for you and pauses it if the subscriber places an order.

Should I ask new subscribers a question?

Yes, one simple question with a one-letter answer gives you a segment from day one. Zefir sends the texts that match each answer.

Do these texts need STOP wording?

Yes; anything promotional must carry a way to unsubscribe in each message. Zefir includes it in each text and never sends during quiet hours.

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