The long weekend

BFCM SMS Templates That Pace a Four-Day Sale

Four days of sales can feel like one long shout. Texted well, they become a sequence: a warning a week out, a plan on Thursday, something new each day and a clear end. These six texts follow that shape.

Pick a day
Walk through the weekendPlan your own
A week's notice of the long weekend BFCM text on an iPhoneA week's notice of the long weekend BFCM text on an Android phone Save the date, iPhone and AndroidOpen →
Thursday to Tuesday

BFCM SMS examples, day by day

Six texts across the weekend, each with a send moment, plus a full and a compact wording. Treat them as a calendar: a single text per day is plenty, and Sunday's goes only to non-buyers.

A week's notice of the long weekend BFCM text on an iPhoneA week's notice of the long weekend BFCM text on an Android phone
No. 01 · Save the date

A week's notice of the long weekend

MarketingHomeSeven days before the weekend starts

Big purchases need planning. A week's notice lets a customer measure the room and talk it over, so they arrive on Friday ready to order.

Full SMS
ALDER & CO: Our BFCM weekend runs Friday to Monday, with up to 30% off sofas and dining. Measure up now, shop on Friday: alder.co/bfcm Reply STOP to opt out
156 characters with sample values · GSM-7 · 1 segment

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The four days, laid out in one text BFCM text on an iPhoneThe four days, laid out in one text BFCM text on an Android phone
No. 02 · Day-by-day plan

The four days, laid out in one text

MarketingFashionThursday evening, before the weekend opens

A schedule gives each day its own reason to visit. Customers who missed Friday know there is still something for them on Sunday.

Full SMS
MAREN: BFCM plan: Fri 25% off all, Sat coats, Sun shoes and bags, Mon last call. Bookmark it: maren.co/bfcm Reply STOP to opt out
129 characters with sample values · GSM-7 · 1 segment

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A new offer on day two BFCM text on an iPhoneA new offer on day two BFCM text on an Android phone
No. 03 · Saturday drop

A new offer on day two

MarketingBeautySaturday morning, for the second day

By Saturday, Friday's offer is old news. A fresh drop gives the weekend a second launch and a reason to open the next text.

Full SMS
LUMA: Day 2 of our BFCM weekend: the gift sets are now 30% off, from the 4-step routine to the travel kit. See them: luma.co/sets Reply STOP to opt out
151 characters with sample values · GSM-7 · 1 segment

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For anyone who hasn't ordered yet BFCM text on an iPhoneFor anyone who hasn't ordered yet BFCM text on an Android phone
No. 04 · Sunday nudge

For anyone who hasn't ordered yet

MarketingSupplementsSunday afternoon, to non-buyers only

Most of the list will not have ordered by Sunday. A text only to them, naming the best-value bundle, avoids repeating yourself to those who already did.

Full SMS
NORTHWELL: Haven't picked anything this BFCM weekend? The 4-jar bundle is the biggest saving, at 35% off until Monday night: nwl.co/bfcm Reply STOP to opt out
158 characters with sample values · GSM-7 · 1 segment

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The whole weekend closes tonight BFCM text on an iPhoneThe whole weekend closes tonight BFCM text on an Android phone
No. 05 · Weekend ends

The whole weekend closes tonight

MarketingFashionMonday early evening

One clear ending for the whole event keeps the four days from blurring. Mention the time it stops and one piece worth buying.

Full SMS
MAREN: The BFCM weekend ends at 11:59pm tonight. Every offer from the last four days is still on, the cable knits included: maren.co/bfcm Reply STOP to opt out
159 characters with sample values · GSM-7 · 1 segment

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Extended by a day, said honestly BFCM text on an iPhoneExtended by a day, said honestly BFCM text on an Android phone
No. 06 · Extension

Extended by a day, said honestly

MarketingHomeTuesday morning, only if you extend

If you extend, say why and say it once. A real reason keeps the extension from undermining every deadline you set afterwards.

Full SMS
ALDER & CO: Our site slowed down on Monday night, so the BFCM prices stay on until 9pm today for anyone who missed out: alder.co/bfcm Reply STOP to opt out
155 characters with sample values · GSM-7 · 1 segment

Use as a starting point →

Weekend planner

Adapt a weekend text and check the length

Pick a day's text, change the offers and the link, and the phone shows exactly how it will land. During this weekend every segment counts, because the list is at its biggest.

0 / 160 characters1 segment
  • Brand opens the text
  • Names the weekend or a day
  • Has STOP
  • Single segment
9:41
Text Message
Today 10:02
Text message
Tuesday 7 October9:41
Messages · now62418now

The four-day plan as a notification on an iPhone lock screenThe same plan as a notification on an Android lock screen
Thursday night

One text that maps the whole weekend

The day-by-day plan works because a subscriber can read it once and know when to come back. It only works if the preview shows the schedule, not a greeting.

Days, then offers

Fri, Sat, Sun, Mon in order. Abbreviations are fine when they save a segment.

A different hook each day

If every day has the same discount, nobody needs the schedule.

Bookmark-worthy link

Point to a page that updates each day, so one link serves the whole weekend.

Pacing

Five rules for texting through the weekend

  • One text a day, at mostFour days of texts is already a lot. Double sends on the same day drive opt-outs at the worst moment.
  • Change the offer each dayA new reason each day is what makes the next text worth opening.
  • Remove buyers from remindersAnyone who ordered on Friday should not be chased on Sunday.
  • Extend only with a reasonAn extension with no explanation makes every future deadline less believable.
  • Book the volume earlyCarriers and providers see peak traffic this weekend, so schedule sends ahead rather than at the last minute.

Plan your BFCM texts with Zefir

Zefir plans the four-day sequence with your team, delivers each day's message by SMS or WhatsApp, skips anyone who already bought, and credits orders to the day that won them.

Request access See how it works
12 to 15%higher order revenue, on average
72 hoursfrom sign-up to sending
FAQ

Texting through the BFCM weekend

What is a BFCM SMS campaign?

It is a sequence of texts that covers the long weekend from Black Friday to Cyber Monday as one event, usually with a different offer each day. Zefir plans and sends the full sequence for you.

How many BFCM texts should I send?

Roughly one a day across the weekend, plus a notice a week ahead, is a common pattern. Zefir paces the sequence and keeps each subscriber to one text a day.

Should each day have a different offer?

Yes, a fresh hook each day gives subscribers something new to open each morning. Zefir ties each order to that day's text, which shows the offers that worked.

Is it worth extending the sale?

Only with a genuine reason, stated once, because routine extensions weaken future deadlines. Zefir holds the extension text back from anyone who has already ordered.

Do BFCM texts follow the usual consent rules?

Yes; peak weekend or not, promotional texts follow the same consent and timing rules. Zefir checks every number's opt-in and holds sends until permitted hours.

Related
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