Custom-Built Stores

Zefir’s Custom-Built Stores integration enables e-commerce brands with bespoke or non-standard platforms to automate personalized customer communication across WhatsApp and SMS using real-time behavioral and transactional data.

Whether your store is built with a custom tech stack, headless architecture, or enterprise framework, Zefir provides everything your developers need to implement seamless tracking and automation.

With Zefir, custom-built e-commerce teams can:

• Recover abandoned checkouts automatically

• Trigger order confirmations and shipping updates

• Launch re-engagement and retention campaigns

• Deliver personalized product recommendations

• Automate customer support and FAQs

• Track customer behavior across the entire journey

Zefir provides tracking scripts, event pixels, API endpoints, and developer documentation that can be implemented directly into your website’s codebase or via Google Tag Manager (GTM).

All critical events — such as page views, add-to-cart actions, checkout starts, purchases, and form submissions — can be tracked and synced with Zefir in real time to trigger high-converting conversational flows.