WhatsApp · Reorders

WhatsApp Replenishment Templates Timed to Each Product

A reorder reminder works when it arrives just before the last scoop, the last pump or the last pair. Too early and it is noise, too late and the customer has bought elsewhere. These seven are timed to the product, not the calendar.

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Five days before the jar runs out: WhatsApp reorder reminder on an iPhoneFive days before the jar runs out: WhatsApp reorder reminder on an Android phone Running low, on two phonesLook →
By product

WhatsApp replenishment examples by product type

Supplements, skincare, home parts and everyday clothing all run out at different speeds. Every card gives the interval it is timed to, then the template fields, with a preview you can flip to Android.

Five days before the jar runs out: WhatsApp reorder reminder on an iPhoneFive days before the jar runs out: WhatsApp reorder reminder on an Android phone
No. 01 · Running low

Five days before the jar runs out

MarketingSupplementsDay 25 of a 30-day supply

Five days leaves time for delivery before the last capsule. Counting from the order date, not the calendar, makes the timing personal.

Fields
Header
Image product photo
Body
By our count, your Daily Magnesium has about five days left, {{first_name}}. Reorder today and the next jar arrives before you run out.
Footer
Reply STOP to unsubscribe
Buttons
Reorder now
Marketing · 1 button · body 137 / 1,024 characters

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Reorder, not yet, or remind me later: WhatsApp reorder reminder on an iPhoneReorder, not yet, or remind me later: WhatsApp reorder reminder on an Android phone
No. 02 · Snooze

Reorder, not yet, or remind me later

MarketingBeautyEight weeks after a cleanser order

Usage varies, so the estimate will sometimes be early. A snooze button keeps the customer in control and gives you a better date for next time.

Fields
Header
Image product photo
Body
It has been eight weeks since your Gel cleanser arrived, {{first_name}}, which is about how long a bottle lasts. Ready for another?
Footer
Reply STOP to unsubscribe
Buttons
Yes, reorder Not yet Remind me in 2 weeks
Marketing · 3 buttons · body 133 / 1,024 characters

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The last order, repeated in one tap: WhatsApp reorder reminder on an iPhoneThe last order, repeated in one tap: WhatsApp reorder reminder on an Android phone
No. 03 · Same again

The last order, repeated in one tap

MarketingSupplementsWhen a repeat buyer's usual interval is up

For regular buyers the decision is already made; the effort is in checkout. Listing the last order with the saved details reduces it to one tap.

Fields
Header
Same as last time?
Body
Plant Protein 1kg x1
Daily Magnesium x2

Your address and card are saved, {{first_name}}. Tap once to repeat this order exactly.
Footer
Reply STOP to unsubscribe
Buttons
Repeat my order Change something
Marketing · 2 buttons · body 132 / 1,024 characters

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Point to the refill instead of a new bottle: WhatsApp reorder reminder on an iPhonePoint to the refill instead of a new bottle: WhatsApp reorder reminder on an Android phone
No. 04 · Refill pouch

Point to the refill instead of a new bottle

MarketingBeautyAround six weeks after a pump bottle order

If the customer still has the pump, a refill is what they need. Suggesting it shows you are not just pushing another bottle.

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Header
Image product photo
Body
Your Hand cream bottle should be close to empty, {{first_name}}. Keep the pump and order the refill pouch: it fills the bottle twice and uses less plastic.
Footer
Reply STOP to unsubscribe
Buttons
Order the refill
Marketing · 1 button · body 157 / 1,024 characters

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A replacement part, on schedule: WhatsApp reorder reminder on an iPhoneA replacement part, on schedule: WhatsApp reorder reminder on an Android phone
No. 05 · Filter change

A replacement part, on schedule

MarketingHomeThree months after a water jug order

Some products need a part replaced on a schedule the customer forgets. A reminder at the right interval is a genuine service, and it sells the cartridge.

Fields
Header
Image product photo
Body
The filter in your Glass water jug is due for a change, {{first_name}}. Cartridges last about three months, and yours went in at the start of July.
Footer
Reply STOP to unsubscribe
Buttons
Order a cartridge Already changed it
Marketing · 2 buttons · body 149 / 1,024 characters

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Three products running out together: WhatsApp reorder reminder on an iPhoneThree products running out together: WhatsApp reorder reminder on an Android phone
No. 06 · Carousel

Three products running out together

MarketingSupplementsWhen several items reach their reorder point the same week

Three separate reminders in a week would feel relentless. One carousel gathers them, and each card restocks a single product.

Fields
Body
Three of your Northwell products are close to running out this week, {{first_name}}. Reorder any of them from the cards below.
Cards
Omega-3 capsules · About 4 days left Daily Greens · About 6 days left Vitamin D gummies · About 7 days left
Marketing · carousel of 3 cards · body 126 / 1,024 characters

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Everyday basics after half a year: WhatsApp reorder reminder on an iPhoneEveryday basics after half a year: WhatsApp reorder reminder on an Android phone
No. 07 · Wardrobe basics

Everyday basics after half a year

MarketingFashionSix months after an order of socks or tees

Fashion has replenishment too: the basics wear out. A reminder after six months fits how long socks and plain tees actually last.

Fields
Header
Image product photo
Body
Six months on, your Ribbed cotton socks have done a lot of walking, {{first_name}}. The same pack is ready to reorder in your usual size.
Footer
Reply STOP to unsubscribe
Buttons
Reorder the pack
Marketing · 1 button · body 139 / 1,024 characters

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Reminder builder

Time a reorder reminder for your own products

Choose a product type, change the item and the interval in the text, and the chat updates live, with each field showing how much of Meta's limit it uses, and the checklist lists what usually gets a template rejected.

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Use *asterisks* to bold the product. The preview fills in a sample customer for {{first_name}}.

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  • Body below 1,024 characters
  • Every other field in range
  • No variable at start or end
  • Opt-out offered
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Business account
Today
Message
A reorder reminder with reorder, not yet and snooze buttons, on an iPhoneThe same reorder reminder on an Android phone
Getting the timing right

How to work out when a product runs out

The reminder is only as good as the estimate behind it. These four inputs turn a guess into a date.

The size of the pack

Thirty capsules at one a day is thirty days. Start from the dose or the typical use per day.

The order date, not the dispatch

Count from when the order arrived, and allow for delivery time on the next one.

Their own history

A customer who has bought it twice has shown you their real interval. Use it instead of the average.

A snooze answer

When someone taps 'not yet', push their next reminder back. Each answer sharpens the estimate.

Guidelines

Five rules for replenishment reminders

  • Time it to the productSend a few days before it runs out, allowing for delivery, not on a fixed monthly date.
  • Skip recent buyersCheck for a recent order of the same product before sending.
  • Offer a way to snoozeA 'remind me later' button keeps people from opting out when the timing is off.
  • No discount neededThe product is running out; convenience does the selling. Save codes for other campaigns.
  • Marketing consent appliesReorder reminders sell, so send them only to contacts who agreed to WhatsApp marketing.

Send reorder reminders on WhatsApp with Zefir

Zefir drafts the reminders alongside your team and delivers each on WhatsApp at the interval that suits the product, with every repeat purchase attributed to the message behind it.

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12 to 15%uplift on each order, on average
$530M+revenue Zefir has attributed to WhatsApp
Questions

Replenishment reminders on WhatsApp, answered

What is a replenishment message on WhatsApp?

It is a reminder sent shortly before a customer's product is likely to run out, with a button to reorder the same item. Zefir triggers them from your order data on WhatsApp.

How do I know when to send the reminder?

Estimate how long the product lasts from the pack size and typical use, then adjust with each customer's own buying history. Zefir sends each reminder on the interval you set for each product.

Should a reorder reminder include a discount?

Usually not; the customer needs the product anyway, and an easy buy-again button does the work. Zefir attributes each repeat purchase to the reminder, so you can test whether a code adds anything.

What if the reminder comes too early?

Give the customer a 'not yet' or 'remind me later' option and move their next reminder accordingly. Zefir builds those quick replies into each template.

Is a replenishment reminder a marketing template?

It encourages a new purchase, so treat it as marketing and limit it to opted-in customers. Zefir checks the opt-in of every contact before a reminder goes.

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