WhatsApp · Restock alerts

WhatsApp Back-in-Stock Templates for Restock Day

The shopper already found the product, saw it was gone and asked to hear when it returns. The message only has to confirm it is back, in the right size or colour, with one tap to buy. Here are seven ways to write it.

Pick a situation

See the messages Draft your own

The exact size they asked for: WhatsApp restock alert on an iPhone

The exact size they asked for: WhatsApp restock alert on an Android phone

Size returned, on two platformsOpen →

Situations

Restock alert examples for WhatsApp, one situation at a time

A returning size, a held item, a long-awaited colour: each card covers a different restock and lists the exact fields Meta will review. The phone beside it switches between iPhone and Android.

No. 01 · Size returned

The exact size they asked for

MarketingFashionMinutes after the size is restocked

The shopper told you exactly what they wanted, so the message can be exact too. Naming the size proves this is the item they asked about.

Fields

Header

Image product photo

Body

Good news, {{first_name}}: the Suede ankle boots are back in size 38, the size you asked us to watch.

Footer

Reply STOP to unsubscribe

Buttons

Shop size 38

Marketing · 1 button · body 103 / 1,024 characters

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No. 02 · Held for you

One held for the first sign-ups

MarketingHomeAs soon as stock lands, for the earliest sign-ups

A reservation rewards the people who signed up first and gives them a real deadline. The release button frees the chair for someone else if they have changed their mind.

Fields

Header

Image product photo

Body

The Rattan lounge chair is back, {{first_name}}. Because you asked first, we are holding one for you until Friday at noon.

Footer

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Buttons

Claim my chair Release it

Marketing · 2 buttons · body 124 / 1,024 characters

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Their usual product is back: WhatsApp restock alert on an iPhone

No. 03 · Past buyers

Their usual product is back

MarketingSupplementsOn restock day, to customers who bought it before

Regular buyers of a sold-out product have been making do with something else. Telling them first wins back the habit before the substitute sticks.

Fields

Header

Image product photo

Body

Your usual Whey Isolate is back in stock, {{first_name}}, after six weeks away. Reorder in one tap below.

Footer

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Buttons

Reorder now

Marketing · 1 button · body 107 / 1,024 characters

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A sold-out colour comes back: WhatsApp restock alert on an iPhone

No. 04 · Colour returns

A sold-out colour comes back

MarketingFashionWhen a sold-out colourway returns

When a colour comes back, lead with the colour. It is the detail the shopper was waiting on, so it belongs in the first line.

Fields

Header

Image product photo

Body

The Everyday trench is back in olive, {{first_name}}, the colour that sold out in September. Sizes 6 to 16 are all in.

Footer

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Buttons

See it in olive

Marketing · 1 button · body 120 / 1,024 characters

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Open for orders, with a delivery date: WhatsApp restock alert on an iPhone

No. 05 · Delivery date

Open for orders, with a delivery date

MarketingHomeWhen made-to-order furniture reopens for orders

For large items, the delivery date matters as much as availability. Putting it in the message answers the next question before it is asked.

Fields

Header

Image product photo

Body

The Oslo velvet sofa in forest green is available to order again, {{first_name}}. New orders deliver from 14 November.

Footer

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Buttons

Order the Oslo Ask about delivery

Marketing · 2 buttons · body 120 / 1,024 characters

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Check interest after a long wait: WhatsApp restock alert on an iPhone

No. 06 · Still interested?

Check interest after a long wait

MarketingBeautyWhen the wait since sign-up ran to several weeks

After a long wait, some shoppers have moved on. A yes or no question confirms interest before you send the link, and keeps your sign-up list clean.

Fields

Header

Image product photo

Body

You asked about the Peptide eye cream, {{first_name}}, and it is back. Still interested? Tap below and we will send the link.

Footer

Reply STOP to unsubscribe

Buttons

Yes, send it No longer needed

Marketing · 2 buttons · body 127 / 1,024 characters

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A single notice with a stop button: WhatsApp restock alert on an iPhone

No. 07 · One-time alert

A single notice with a stop button

MarketingBeautyOnce, on restock day, to everyone who signed up

Promise one message and keep to it. A button that stops stock alerts lets people leave the list without blocking your number.

Fields

Header

Image product photo

Body

The Lip balm trio you were waiting for is back, {{first_name}}. This is the only message we will send about it.

Footer

Reply STOP to unsubscribe

Buttons

Shop the trio Stop stock alerts

Marketing · 2 buttons · body 113 / 1,024 characters

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Message builder

Write your own and see if it fits

Pull in any template from the list, adapt the product and the wording, and the chat preview keeps pace. Each field shows its count against the limit, and four checks cover the reasons templates get sent back most often.

Template

Header text0 / 60

Body0 / 1,024

Bold a product name with *asterisks*. In the preview, {{first_name}} shows as a sample name.

Footer0 / 60

Button 10 / 25

Button 20 / 25

Body inside 1,024 characters
Every field within its cap
No variable at either end
Stop option present

9:41

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Business account

Today

Message

A restock alert holding a chair for the shopper, on an iPhone

How it gets there

From sold out to back in stock, in four steps

The message itself is the last link in a short chain. Each step before it decides whether the message can be sent at all.

The sign-up

A 'notify me' button on the sold-out product page collects the request and the shopper's WhatsApp consent in one go.

The confirmation

A short reply confirms the request, so the shopper knows they are on the list and what they will hear about.

The restock

When stock returns, the message goes to everyone on that product's list, in the order they signed up.

The clean-up

Once the message is out, remove the shopper from that product's list so they never hear about it twice.

Must-dos

Rules for restock alerts people are glad to get

Only message people who askedSend the news to people who requested it and gave WhatsApp marketing consent, not to your whole list.
Be exact about the variantName the size or colour they wanted. 'Back in stock' on its own sends them hunting.
Send it the day it landsA message that arrives after the restock has sold through again does more harm than none.
One message per requestOnce you have told them, take them off that product's list.
Show the productAn image header confirms at a glance that this is the item they were waiting for.

Let Zefir handle the back-in-stock messages

Zefir writes your WhatsApp templates, gets them approved by Meta and sends each one when your store reports new stock, and reports which message earned each sale.

Request access See how it works

$530M+in revenue attributed to WhatsApp

12 to 15%lift in average revenue per order

Asked often

Restock alerts on WhatsApp: questions

What is a WhatsApp back-in-stock message?

It is a short WhatsApp note to a shopper who asked to hear when a sold-out product returns, usually with the product photo and a link to buy. Zefir drafts the templates, then sends each one the moment your store restocks.

Is a restock alert a marketing or a utility template?

Restock alerts generally fall under marketing, which means you need the shopper's marketing opt-in first. Zefir keeps a consent record for every contact it messages.

Should I hold stock for the people who asked?

It is optional, but a short hold rewards the first sign-ups and gives the message a real deadline. Zefir builds the claim and release buttons into the template when you want a hold.

How fast should it go out?

The same day the stock lands, while there is still something to buy. Zefir sends from your store's stock update, so there is no manual step in between.

What should the message link to?

Straight to the product page with the requested size or colour already selected, so the shopper is one tap from the basket. Zefir tests each button link before the template is submitted to Meta.