WhatsApp · Reviews

Ask for Reviews on WhatsApp: 7 Review Request Templates

Most review requests arrive the day the parcel does, before the customer has formed a view. The seven here wait until the product has been used, then make answering as easy as a tap, a number or a photo.

Pick a method
See the requestsWrite a request
Three quick replies, then the form: WhatsApp review request on an iPhoneThree quick replies, then the form: WhatsApp review request on an Android phone One tap across both platformsView →
Seven methods

WhatsApp review request examples, timed to real use

Each card says how long after delivery to send it, because timing decides the quality of the review. The fields follow the order of WhatsApp Manager, and the phone toggles between the two platforms.

Three quick replies, then the form: WhatsApp review request on an iPhoneThree quick replies, then the form: WhatsApp review request on an Android phone
No. 01 · One tap

Three quick replies, then the form

MarketingBeautyFourteen days after delivery, once the product has been used

A quick reply costs the customer a single tap, and the answer tells you what to send next: the review link to happy customers, help to the others.

Fields
Header
Image product photo
Body
Two weeks with the Vitamin C serum, {{first_name}}. How is your skin getting on with it? Tap the answer that fits.
Footer
Reply STOP to unsubscribe
Buttons
Loving it It's okay Not for me
Marketing · 3 buttons · body 116 / 1,024 characters

Make it your own →

One card for each item in the order: WhatsApp review request on an iPhoneOne card for each item in the order: WhatsApp review request on an Android phone
No. 02 · Carousel

One card for each item in the order

MarketingFashionThree weeks after a multi-item order arrives

A basket of three items deserves three reviews, not one vague one. Separate cards let the customer review the piece they have the strongest opinion on.

Fields
Body
You have had your MAREN order for three weeks, {{first_name}}. Which piece would you tell a friend about? Each card opens its own review page.
Cards
Linen shirt · Delivered 2 Oct Pleated midi skirt · Delivered 2 Oct Leather trainers · Delivered 2 Oct
Marketing · carousel of 3 cards · body 142 / 1,024 characters

Make it your own →

Waiting until it is built and in use: WhatsApp review request on an iPhoneWaiting until it is built and in use: WhatsApp review request on an Android phone
No. 03 · After assembly

Waiting until it is built and in use

MarketingHomeThree weeks after a furniture delivery

A review written on delivery day is about the box. Three weeks later, the customer can speak to the build, the finish and how it looks in the room.

Fields
Header
Image product photo
Body
Your Ash sideboard has had three weeks to settle in, {{first_name}}. Now that it is built and in use, would you share what you think of it?
Footer
Reply STOP to unsubscribe
Buttons
Write a review
Marketing · 1 button · body 141 / 1,024 characters

Make it your own →

Asking about results, not the parcel: WhatsApp review request on an iPhoneAsking about results, not the parcel: WhatsApp review request on an Android phone
No. 04 · Results

Asking about results, not the parcel

MarketingSupplementsThirty days into a supplement routine

For supplements, the useful review comes after a month of use. Asking about the routine rather than the delivery gets the kind of review other buyers look for.

Fields
Header
Image product photo
Body
A month into Daily Magnesium, {{first_name}}. Has it made a difference to your evenings? Other customers would value an honest review, good or bad.
Footer
Reply STOP to unsubscribe
Buttons
Leave a review
Marketing · 1 button · body 149 / 1,024 characters

Make it your own →

Asking for a photo, in the chat: WhatsApp review request on an iPhoneAsking for a photo, in the chat: WhatsApp review request on an Android phone
No. 05 · Photo review

Asking for a photo, in the chat

MarketingFashionTen days after delivery, for clothing

Photos of real people wearing the item are what fashion shoppers trust most. WhatsApp makes sending one as easy as replying to a friend.

Fields
Header
Image product photo
Body
How does the Denim jacket fit, {{first_name}}? If you are happy to, reply with a photo of it on and a line about the size, and we will add it to the product page.
Footer
Reply STOP to unsubscribe
Buttons
Send a photo Maybe later
Marketing · 2 buttons · body 164 / 1,024 characters

Make it your own →

One reminder, then nothing: WhatsApp review request on an iPhoneOne reminder, then nothing: WhatsApp review request on an Android phone
No. 06 · Gentle follow-up

One reminder, then nothing

MarketingBeautyFive days after the first request, if there was no reply

One follow-up recovers a share of reviews from people who meant to answer. Saying it is the last ask keeps it polite.

Fields
Header
Last ask, promise
Body
If you have a minute this week, {{first_name}}, a short review of your Night Cream would help other customers choose. We will not ask again about this order.
Footer
Reply STOP to unsubscribe
Buttons
Review the Night Cream
Marketing · 1 button · body 159 / 1,024 characters

Make it your own →

Rate by replying with a number: WhatsApp review request on an iPhoneRate by replying with a number: WhatsApp review request on an Android phone
No. 07 · Star reply

Rate by replying with a number

MarketingHomeTwo weeks after a small homeware order

For smaller purchases, a full written review is a big ask. A one-digit reply captures the rating, and the link is there for anyone who wants to say more.

Fields
Header
Quick question
Body
How would you rate the Stoneware vase, {{first_name}}? Reply with a number from 1 to 5. If you would like to write more, the link below opens the full review.
Footer
Reply STOP to unsubscribe
Buttons
Write a full review
Marketing · 1 button · body 160 / 1,024 characters

Make it your own →

Review request builder

Draft a review request within Meta's caps

Pick a method, rewrite the question for your product, and watch the message appear on the phone. Counters hold each field inside its limit, and four ticks show it would pass review.

0 / 60

0 / 1,024

Wrap the product name in *asterisks*. {{first_name}} becomes a sample customer in the preview.

0 / 60
0 / 25
0 / 25
  • Body inside 1,024 characters
  • All fields within limits
  • Variable not first or last
  • Has a stop option
9:41
‹
Business account
Today
Message
A review request with three quick-reply buttons, on an iPhoneThe same review request on an Android phone
Timing by product

When to send a review request

The right moment depends on how long the product takes to prove itself. These are the windows that suit the four kinds of store on this page.

Skincare: about two weeks

Long enough to see a first effect, short enough that the customer still remembers the order.

Clothing: ten days to three weeks

Time to wear it a few times and wash it once, which is when fit and fabric reviews become useful.

Supplements: around a month

Results take a routine. A review after thirty days speaks to what other buyers want to know.

Furniture: after assembly

Three weeks after delivery the piece is built and lived with, so the review covers more than the packaging.

Fair asking

Five rules for honest review requests

  • Ask everyone, not only fansSending requests only to customers you expect to be happy skews your reviews and can break platform rules.
  • Never pay for a positive reviewAny reward must not depend on the rating, and incentives should be disclosed.
  • One request and one reminderTwo messages per order is the polite maximum.
  • Route complaints to peopleWhen a quick reply signals a problem, send help, not the review form.
  • Opt-in firstReview asks go out only to people with a WhatsApp opt-in on file.

Collect more reviews on WhatsApp with Zefir

Zefir times each review request to the product, drafts the templates alongside your team, sends them on WhatsApp and attributes the reviews and repeat orders that follow.

Request access See how it works
$530M+of WhatsApp revenue attributed with Zefir
1,000+brands send WhatsApp messages with Zefir
FAQ

Review requests on WhatsApp: what to know

How long after delivery should a WhatsApp review request go out?

Once the product has had time to prove itself: around two weeks for skincare, a month for supplements and three weeks for furniture. Zefir times each request to the product rather than the delivery date.

What makes customers actually reply?

A specific question about the product, answered with a tap, a number or a photo rather than a long form. Zefir builds quick replies and reply flows into the templates it writes for you.

Can I offer something in return for a review?

Only if the reward does not depend on the rating and is clearly disclosed; offering anything also makes the message promotional. Zefir stores each customer's consent and removes anyone who opts out.

How many review requests should one order get?

One request and, at most, one reminder a few days later. Zefir stops after the reminder or as soon as the customer responds.

What should happen when a customer replies with a problem?

Pass it straight to a person instead of the review form. Zefir writes the follow-up for each quick-reply answer, so unhappy customers get help instead of a form.

Keep exploring
ArticleWhatsApp Shipping Notification TemplatesThe updates that come before the review, from dispatch to door.ArticleWhatsApp Marketing for Ecommerce in 2026Reviews, updates and offers in one WhatsApp plan.ArticleEmail vs WhatsApp vs SMS for EcommerceWhich channel gets the most review replies.