WhatsApp · After checkout

WhatsApp Order Confirmation Templates for Every Kind of Purchase

An order confirmation is the one message every customer reads. It should answer what they bought, what they paid and what happens next, without making them open an email. Here are seven versions for the purchases most stores handle.

Type of purchase

Browse the seven Build a confirmation

The dress they bought, confirmed: WhatsApp order confirmation on an iPhone

The dress they bought, confirmed: WhatsApp order confirmation on an Android phone

Product image on iPhone, Android alongsideDetails →

Seven purchases

WhatsApp order confirmation examples by purchase type

Single items, baskets, invoices, gifts, subscriptions and made-to-order furniture each need a slightly different message. Every card shows the template fields as WhatsApp Manager lists them, next to an iPhone preview.

Template 01 · Product image

The dress they bought, confirmed

UtilityFashionSeconds after payment clears

A photo of the exact item reassures the customer that the right thing was bought. The reference in bold is what they will quote if they ever need help.

Fields

Header

Image product photo

Body

Thank you, {{first_name}}. Order #{{order}} is confirmed: the Sage midi dress in size 10, paid in full. We will message you again once it is packed.

Buttons

View my order

Utility template · 1 button · body 152 / 1,024 characters

Edit this confirmation →

Every line of the basket, listed: WhatsApp order confirmation on an iPhone

Template 02 · Itemised

Every line of the basket, listed

UtilitySupplementsSeconds after payment, for multi-item orders

With several products in one basket, a list beats a photo. Quantities and the total in the chat save the customer from opening an email to check.

Fields

Header

Order #N6120 confirmed

Body

Whey Isolate 1kg x2
Daily Magnesium x1
Total paid: $96

Thanks, {{first_name}}. Everything is reserved for you and goes to the warehouse team today.

Buttons

See order details

Utility template · 1 button · body 154 / 1,024 characters

Edit this confirmation →

The invoice attached as a document: WhatsApp order confirmation on an iPhone

Template 03 · Invoice PDF

The invoice attached as a document

UtilityHomeWith the confirmation, for business buyers

Business customers need a document for their accounts. Sending the invoice as the header puts it in the chat, where it is easy to forward.

Fields

Header

Document Alder & Co invoice A3317.pdf

Body

Order #{{order}} is confirmed, {{first_name}}, and your VAT invoice is attached above. Keep it for your records; you will not need it for delivery.

Buttons

Manage my order

Utility template · 1 button · body 149 / 1,024 characters

Edit this confirmation →

A short window to correct details: WhatsApp order confirmation on an iPhone

Template 04 · Fix the address

A short window to correct details

UtilityBeautySeconds after payment, while edits are still possible

Typos in an address are cheapest to fix before the parcel is packed. Two quick replies make checking the details a one-tap job.

Fields

Header

Image product photo

Body

Order #{{order}} is confirmed, {{first_name}}. It ships to 14 Elm Street, Leeds LS6 2AB. Is that right? You can change it for the next hour.

Buttons

Yes, that's right Change the address

Utility template · 2 buttons · body 142 / 1,024 characters

Edit this confirmation →

Confirming a gift, note and all: WhatsApp order confirmation on an iPhone

Template 05 · Gift

Confirming a gift, note and all

UtilityFashionSeconds after a gift order is paid

A gift buyer worries about two things: the wrapping and the note. Confirming both, word for word, removes the need to ask.

Fields

Header

Image product photo

Body

Your gift order #{{order}} is confirmed, {{first_name}}. It will be wrapped, with no prices inside, and your note will read: _Happy birthday, Lena. Love, S._

Buttons

Edit the gift note

Utility template · 1 button · body 159 / 1,024 characters

Edit this confirmation →

A subscription's first delivery: WhatsApp order confirmation on an iPhone

Template 06 · Subscription start

A subscription's first delivery

UtilitySupplementsWhen a subscription's first order is paid

A new subscription needs one extra fact: when the next one comes. Stating the date and how to change it prevents surprise charges.

Fields

Header

Subscription started

Body

Your first order #{{order}} is confirmed, {{first_name}}. The next one ships on 14 November, and you can change or skip it any time from your account.

Buttons

Manage subscription

Utility template · 1 button · body 154 / 1,024 characters

Edit this confirmation →

Furniture: what happens next: WhatsApp order confirmation on an iPhone

Template 07 · Large item

Furniture: what happens next

UtilityHomeSeconds after a furniture order is paid

Large items do not ship the same day, and the customer knows it. Explaining the next two steps sets expectations better than a delivery estimate alone.

Fields

Header

Image product photo

Body

Order #{{order}} is confirmed, {{first_name}}. Your Round oak table is made to order; we will message you in about 3 weeks to book a two-person delivery slot.

Buttons

View my order Ask a question

Utility template · 2 buttons · body 162 / 1,024 characters

Edit this confirmation →

Confirmation builder

Write a confirmation and check every field limit

Pick a purchase type, change the wording to match your store, and the chat preview updates live. Each field shows its character count against Meta's limit, and the checks confirm the essentials.

Purchase type

Header text0 / 60

Body0 / 1,024

Bold the reference number with *asterisks*. Variables show sample values in the preview.

Footer0 / 60

Button 10 / 25

Button 20 / 25

Body within 1,024 characters
Header, footer, buttons in limits
No variable at either end
Shows an order number

9:41

‹

Business account

Today

Message

An order confirmation asking the customer to check the address, on an iPhone

The same confirmation on an Android phone

Utility, not marketing

What keeps a confirmation in the utility category

Meta treats an order confirmation as a utility template when it sticks to the transaction. Add a promotion and it is judged as marketing instead.

About this purchase only

Order number, items, amount paid and next steps. Every word relates to something the customer just did.

No offers or codes

A discount for next time turns the template into a promotion, with marketing rules attached.

Triggered by the purchase

The message goes because a payment cleared, not because a campaign was scheduled.

Buttons that serve the purchase

View order, change address, ask a question. A 'shop more' button pulls it toward marketing.

Essentials

Five things every order confirmation needs

Send it within secondsA confirmation that arrives an hour later makes the customer wonder whether the payment went through.
Lead with the order numberIt is the reference they will use for every question afterwards, so make it bold and early.
Say what happens nextPacking today, a slot to book, a date for the next delivery. One sentence is enough.
Keep it free of promotionsOffers belong in separate marketing messages sent with marketing consent.
Use the customer's opt-inAsk for WhatsApp updates at checkout so the confirmation can be sent there at all.

Send confirmations on WhatsApp with Zefir

Zefir drafts your confirmation templates and delivers each one the second payment clears, next to every other message after checkout.

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FAQ

Confirmations on WhatsApp, answered

What should a WhatsApp order confirmation include?

The order number, what was bought, the amount paid and the next step, such as packing or booking a delivery slot. Zefir writes each confirmation template with your team around those four facts.

Is an order confirmation a utility or a marketing template?

Utility, provided it only covers the transaction; adding an offer moves it into marketing. Zefir leaves promotions out of confirmations for that reason.

Do I need the customer's permission to send it on WhatsApp?

Yes, the customer should opt in to WhatsApp updates, which most stores ask for at checkout. Zefir stores the opt-in for each customer it contacts.

Can the confirmation include the invoice?

Yes, a PDF document header attaches the invoice to the message itself, which suits business buyers. Zefir sets up document headers as part of the template.

How quickly should the confirmation arrive?

Within seconds of payment, so there is no doubt the payment went through. Zefir triggers it from the purchase itself, with nobody pressing send.