WhatsApp · Reductions

WhatsApp Price Drop Templates That Show the Before and After

A lower price is only news to someone who knew the old one. These seven templates go to shoppers who saved a product, set a target, looked twice or already paid more, and every one of them puts the before and after side by side.

Choose a trigger

View the seven templates Edit one now

A saved dress, now for less: WhatsApp price drop message on an iPhone

A saved dress, now for less: WhatsApp price drop message on an Android phone

Saved item, iPhone left, Android rightJump there →

Seven templates

WhatsApp price drop examples, grouped by the shopper's first move

Saved, targeted, viewed, bought: the trigger decides the wording, so each template card names it before the copy. Fields are listed the way WhatsApp Manager asks for them, and the small phone icons under each preview swap between iPhone and Android.

Template 01 · Saved item

A saved dress, now for less

MarketingFashionThe morning the new price goes live

Saving an item is the clearest signal a shopper can give without buying. Putting both figures in the body lets the saving speak for itself, with no adjectives needed.

Fields

Header

Image product photo

Body

The Linen wrap dress you saved has come down to $118 from $148, {{first_name}}. The new price applies to every size.

Footer

Reply STOP to unsubscribe

Buttons

See the new price

Marketing template · 1 button · body 120 / 1,024 characters

Adapt this message →

The number they asked us to watch: WhatsApp price drop message on an iPhone

Template 02 · Target reached

The number they asked us to watch

MarketingHomeWithin minutes of the price crossing their target

When a customer names a number, the message should repeat it. Quoting their own target shows the alert is personal, and a second button lets them set the next one.

Fields

Header

Your $1,500 target was hit

Body

The Haven modular sofa is now $1,460, under the $1,500 limit you set, {{first_name}}. We will only write again if you choose a new target.

Footer

Reply STOP to unsubscribe

Buttons

View the Haven sofa Set a new target

Marketing template · 2 buttons · body 142 / 1,024 characters

Adapt this message →

Three viewed products, all cheaper: WhatsApp price drop message on an iPhone

Template 03 · Carousel

Three viewed products, all cheaper

MarketingBeautyThursday evening, when several viewed items change price

Several reductions in separate messages would feel like spam. One carousel template shows them together, each card with its own figure and its own link.

Fields

Body

Three products you looked at on LUMA cost less this week, {{first_name}}. Each card shows what it was and what it is now.

Cards

Gel cleanser · $22, was $28 Balancing toner · $19, was $24 Clay mask · $26, was $32

Marketing template · carousel of 3 cards · body 121 / 1,024 characters

Adapt this message →

Refunding the difference after purchase: WhatsApp price drop message on an iPhone

Template 04 · Refund

Refunding the difference after purchase

UtilityBeautyAs soon as the refund is issued

A buyer who spots a cheaper listing a week later feels cheated. Telling them first, with the money already on its way back, turns that moment into a reason to trust you.

Fields

Header

Image product photo

Body

You bought the Retinol serum on 2 October, {{first_name}}, and it has since come down by $8. The difference is already on its way back to your card, so there is nothing to claim.

Footer

Reply STOP to unsubscribe

Buttons

View my order

Utility template · 1 button · body 180 / 1,024 characters

Adapt this message →

Their size, for less, with a choice of replies: WhatsApp price drop message on an iPhone

Template 05 · Quick replies

Their size, for less, with a choice of replies

MarketingFashionA day or two after the product view

Quick replies let the shopper answer without typing. Each answer tells you something: ready to buy, still browsing or not interested at all.

Fields

Header

Image product photo

Body

Those Suede loafers in size 39 now cost $129 instead of $165, {{first_name}}. Shall we send the link, or show you other colours?

Footer

Reply STOP to unsubscribe

Buttons

Send me the link Show other colours Not for me

Marketing template · 3 buttons · body 132 / 1,024 characters

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A whole range repriced for good: WhatsApp price drop message on an iPhone

Template 06 · For good

A whole range repriced for good

MarketingHomeOn the day the price list changes

A permanent reduction needs no urgency at all. Saying there is no end date and no code removes the two questions customers ask most.

Fields

Header

Image product photo

Body

We have lowered the cost of the whole Washed cotton bath range for good, {{first_name}}. Bath towels are now $29 and the bath sheet $45, with no code and no end date.

Footer

Reply STOP to unsubscribe

Buttons

Shop the bath range

Marketing template · 1 button · body 168 / 1,024 characters

Adapt this message →

One weekly round-up instead of many alerts: WhatsApp price drop message on an iPhone

Template 07 · Weekly summary

One weekly round-up instead of many alerts

MarketingSupplementsMonday mornings, only when something got cheaper

For shoppers who follow lots of products, one list a week beats a ping for every change. A text header plus two lines of figures covers it.

Fields

Header

Cheaper this week

Body

Daily Magnesium $24 (was $30)
Omega-3 softgels $31 (was $36)

Those are the products you follow that dropped since last Monday, {{first_name}}. Nothing else changed.

Footer

Reply STOP to unsubscribe

Buttons

See all my products Pause the round-up

Marketing template · 2 buttons · body 169 / 1,024 characters

Adapt this message →

Reduction builder

Change the product and both figures, then check every limit

Start from any of the seven, type in your own product with the before and after amounts, and the chat on the right redraws instantly. Counters next to the fields warn you before Meta would, and a four-point checklist catches the usual reasons for a rejection.

Starting template

Header text0 / 60

Body0 / 1,024

Put *asterisks* around the product or the new amount to bold it in the template. The preview fills {{first_name}} with a sample name.

Footer0 / 60

Button 10 / 25

Button 20 / 25

Body fits 1,024 characters
All other fields fit
First name kept mid-body
Customer can opt out

9:41

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Business account

Today

Message

A price alert quoting the shopper's own target price, on an iPhone

The same price alert on an Android phone

Proof points

Four things a price drop message has to prove

Shoppers have seen plenty of fake reductions. A template that answers these four points reads as information rather than a sales pitch.

Both numbers

Put the old amount next to the new one. A single figure gives the customer nothing to compare.

Why they are hearing it

Say what links them to the product: they saved it, set a target, viewed it or bought it.

How long it holds

Permanent or temporary? If you do not know the end date, say it is correct today.

A real reference point

The old figure must be one you actually charged. An inflated 'was' amount undoes the trust the message is meant to build.

Before you send

Settle these five before the first alert goes out

Pick a minimum dropA 50-cent reduction is not worth a message. Decide on a threshold, such as 10%, and stay below it in silence.
Check the price at send timeAmounts can change twice in a day. Read the current one when the message goes, not when it was queued.
Respect the opt-inThese alerts are promotional, which means WhatsApp marketing consent is required before the first one.
Look after recent buyersTelling someone who paid more yesterday that it is cheaper today needs a refund in the same breath, or nothing at all.
Limit the frequencyBundle several reductions into a single message, with no more than one or two such messages a week per customer.

Let Zefir tell customers when something gets cheaper

Zefir drafts your price drop templates, fires each one the moment a product is repriced, and tells you which message each sale came from.

Request access See how it works

12 to 15%more revenue per order, on average

$530M+attributed to WhatsApp across Zefir brands

Answers

What stores ask about WhatsApp price drop alerts

Who should get a WhatsApp price drop message?

Customers who showed interest in that specific product, by saving it, setting a target, viewing it or buying it, and who said yes to WhatsApp marketing. Zefir checks each contact's consent record and opt-out status before anything is sent.

What makes a price drop alert believable?

Showing the previous amount you really charged next to the new one, plus the reason the shopper is hearing about it. Zefir writes each template around those two facts with your team.

Is price protection worth messaging about?

Yes, telling a recent buyer that the difference is already refunded tends to earn more goodwill than the refund alone. Zefir sends that message on WhatsApp the moment your store records the refund.

How often can a store send these alerts?

One or two a week per customer is a sensible ceiling, with several reductions grouped into a single carousel or list template. Zefir applies quiet hours and frequency limits to every send.

Can I tell which alert led to a sale?

Yes, if each message carries its own tracked link or button. Zefir credits each sale to the alert that produced it, which is how it has tracked $530M+ in WhatsApp revenue.

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