SMS · Industry Benchmarks

SMS Marketing Benchmarks for Home & Furniture

SMS marketing performance benchmarks for home & furniture ecommerce brands — open, delivery, read, click-through and conversion rates across 300+ Zefir brands.

AVG. OPEN RATE

98%

Inbound message open

DELIVERY RATE

96.8%

Delivered / sent

READ RATE

Read / delivered

CLICK-THROUGH RATE

14%

Link click on message

CONVERSION RATE

Click → purchase

Benchmarks reflect aggregate performance across 300+ e-commerce brands on the Zefir platform.

Highest-ROI Use Cases for Home & Furniture

Where home & furniture brands generate the highest attributed revenue per send.

High-consideration follow-up

Stay present across a longer purchase decision. (Est.)

Back-in-stock alerts

Notify when a considered item returns. (Est.)

Delivery & assembly updates

Transactional updates that double as a re-engagement surface. (Est.)

Channel Mix

How home & furniture brands split conversational-commerce send volume across channels.

SMS

Compliance & Best Practices

TCPA (US)

Prior express written consent for promotional SMS; honor STOP immediately. (policy)

CTIA Messaging Principles & 10DLC

A2P 10DLC registration, opt-in evidence and content rules; non-compliance lowers deliverability. (policy)

Turn these benchmarks into revenue

See how Home & Furniture brands use Zefir to run WhatsApp & SMS as a top revenue channel.

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Data & Methodology

All benchmark figures on this page are sourced from Zefir's internal platform data, reflecting the real-world performance of more than 300 e-commerce brands.