SMS · Industry Benchmarks

SMS Marketing Benchmarks for Fashion & Apparel

SMS marketing performance benchmarks for fashion & apparel ecommerce brands — open, delivery, read, click-through and conversion rates across 300+ Zefir brands.

AVG. OPEN RATE

98%

Inbound message open

DELIVERY RATE

96.8%

Delivered / sent

READ RATE

Read / delivered

CLICK-THROUGH RATE

14%

Link click on message

CONVERSION RATE

Click → purchase

Benchmarks reflect aggregate performance across 300+ e-commerce brands on the Zefir platform.

Highest-ROI Use Cases for Fashion & Apparel

Where fashion & apparel brands generate the highest attributed revenue per send.

New-drop & restock alerts

Notify subscribers the moment a collection launches or a sold-out size is back. (Est.)

Abandoned-cart recovery

A reminder with the product image and a one-tap path back to checkout. (Est.)

Sizing & returns support

Conversational sizing and returns help to cut friction and support repeat purchase. (Est.)

Channel Mix

How fashion & apparel brands split conversational-commerce send volume across channels.

SMS

Compliance & Best Practices

TCPA (US)

Prior express written consent for promotional SMS; honor STOP immediately. (policy)

CTIA Messaging Principles & 10DLC

A2P 10DLC registration, opt-in evidence and content rules; non-compliance lowers deliverability. (policy)

Turn these benchmarks into revenue

See how Fashion & Apparel brands use Zefir to run WhatsApp & SMS as a top revenue channel.

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Data & Methodology

All benchmark figures on this page are sourced from Zefir's internal platform data, reflecting the real-world performance of more than 300 e-commerce brands.