SMS Marketing Benchmarks for Beauty & Cosmetics

SMS marketing performance benchmarks for beauty & cosmetics ecommerce brands — open, delivery, read, click-through and conversion rates across 300+ Zefir brands.

AVG. OPEN RATE

98%

Inbound message open

DELIVERY RATE

96.8%

Delivered / sent

READ RATE

Read / delivered

CLICK-THROUGH RATE

14%

Link click on message

CONVERSION RATE

Click → purchase

Benchmarks reflect aggregate performance across 300+ e-commerce brands on the Zefir platform.

Highest-ROI Use Cases for Beauty & Cosmetics

Where beauty & cosmetics brands generate the highest attributed revenue per send.

Replenishment reminders

Nudge a refill right as a product is likely running low. (Est.)

Launch & limited-edition alerts

Give opted-in subscribers first access to drops. (Est.)

Routine & shade guidance

Conversational help that lifts conversion on considered purchases. (Est.)

Channel Mix

How beauty & cosmetics brands split conversational-commerce send volume across channels.

SMS

Compliance & Best Practices

TCPA (US)

Prior express written consent for promotional SMS; honor STOP immediately. (policy)

CTIA Messaging Principles & 10DLC

A2P 10DLC registration, opt-in evidence and content rules; non-compliance lowers deliverability. (policy)

Turn these benchmarks into revenue

See how Beauty & Cosmetics brands use Zefir to run WhatsApp & SMS as a top revenue channel.

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Data & Methodology

All benchmark figures on this page are sourced from Zefir's internal platform data, reflecting the real-world performance of more than 300 e-commerce brands.