Ecommerce SMS platforms compared
Brevo and GetResponse are both all in one marketing suites that grew out of email, and both now list SMS on the feature page. For an online store the useful question is where SMS actually sits in each price list, because on one of them it is not on a published plan at all. This comparison puts both side by side on what is gated, what each costs, and how they report on revenue, so you can see which fits your store and where a platform built for messaging fits alongside them.
Best for: businesses that want email, SMS, CRM and a sales pipeline from one vendor with SMS available on a published plan.
Plans from $9 per month. SMS from Starter, but no rate published and WhatsApp only at $499.
Rating for ecommerce
Best for: marketers who want webinars, funnels and landing pages alongside email and can treat SMS as a later upgrade.
Starter $19, Marketer $59, Creator $69 per month. SMS marketing sits on the custom quoted Enterprise plan.
Rating for ecommerce
Best for: established ecommerce brands that want WhatsApp and SMS run as a revenue channel, with every order attributed to the message that drove it.
One usage based rate per message, unlimited users, platform and managed service included.
Rating for ecommerce
The full comparison
Everything below is taken from what each company publishes about itself. Where a vendor does not publish something, the cell says so instead of guessing.
| Capability | BrevoBusiness suite | GetResponseAll in one suite | ZefirRevenue platform |
|---|---|---|---|
| What you are actually buying | |||
| Product category | Business suiteEmail, SMS, chat, CRM and a sales pipeline in one account | All in one suiteEmail, automation, webinars, funnels and landing pages | Managed channelAI WhatsApp and SMS revenue platform built for ecommerce |
| What the pricing is built around | Email volumePlans step up by emails per month, from 5,000 to 150,000 | List sizeBracketed by subscribers, from $19 per month for 1,000 | Messages sentOne regional rate per message, nothing else metered |
| Who operates the channel | Your team | Your team | Zefir operates itChannel built and operated by Zefir, per their pricing page |
| Channel coverage | |||
| Cheapest plan that includes SMS | $9 per monthStarter, with SMS credits sold separately | Enterprise onlySMS marketing sits on the custom quoted Enterprise plan | $0No platform fee at any volume |
| $499 per month tierWhatsApp appears only on the Professional plan | Not listedNo WhatsApp channel published | YesNative, on the same rate as SMS | |
| Mobile push | Professional tierMobile and web push from $499 per month | Enterprise onlyMobile push sits with SMS on the Enterprise plan | Not a channel |
| YesFrom 5,000 emails per month on Starter | YesUnlimited messages to your list size bracket | Not a channelZefir runs alongside your existing email platform | |
| Ecommerce and revenue | |||
| Ecommerce tooling | Professional tierAI recommendations, back in stock alerts and coupons from $499 per month | Included in plansEcommerce tools listed across the paid plans | IncludedBuilt only for ecommerce |
| AI product recommendations | From $499 | Enterprise onlyListed with SMS on the Enterprise plan | IncludedAI decides the product and the timing per customer |
| Per order revenue attribution | Contact scoringRFM and CLV scoring on Professional, per order attribution not published | Not publishedReporting is built around campaigns and funnels | IncludedEvery order attributed to the exact message that made the sale |
| Abandoned cart flows | From StandardMarketing automation on the $18 plan and up | From MarketerAdvanced marketing automation on the $59 plan | Built for youFlows live within the first week, copy written in your brand voice |
| Automation and AI | |||
| Marketing automation | From StandardNot on the $9 Starter plan | From MarketerAdvanced automation on the $59 plan | Built for youZefir builds the flows rather than handing you a builder |
| AI features | Professional tierAI segmentation and an AI data analyst from $499 per month | Enterprise tierAI product recommendations on the Enterprise plan | On every messageAI personalization applied to every send |
| Extras beyond messaging | CRM and sales pipelineSales Advanced at $58.50 per user per month | Webinars, funnels, landing pagesIncluded across the paid plans | NoneZefir does messaging only, on purpose |
| Pricing model | |||
| Entry price | $9 per monthStarter, from 5,000 emails per month | $19 per monthStarter, $15.58 billed annually, 1,000 subscribers | NoneUsage based only, full platform included |
| Mid tier | $18 per monthStandard | $59 per monthMarketer, $48.38 billed annually | NoneUsage based only, full platform included |
| Top published tier | $499 per monthProfessional, 10 seats, from 150,000 emails | $69 per monthCreator, $56.58 billed annually | NoneUsage based only, full platform included |
| Price of the SMS plan | $9 and upSMS is on published plans, though the rate is not | Custom quote onlyEnterprise pricing is not published | $0 platform feeOne regional rate per message |
| Published SMS rate | Not publishedSMS credits sold separately with no per message rate | Not publishedNo SMS rate published at any tier | Quoted to volumeOne regional rate covering SMS, WhatsApp and AI conversations |
| Hidden line items to budget for | ThreeSMS credits on top, WhatsApp gated at $499, Sales Advanced at $58.50 per user per month | UnknownSMS, mobile push and AI recommendations are all behind an unpublished Enterprise quote | No hidden feesPlatform, managed service and unlimited users are all inside the per message rate |
| Team, scale and control | |||
| Users included | 10 on ProfessionalMulti user access is a Professional tier feature | Not published on entry plans | Unlimited |
| What a dormant list costs you | Counts toward tierPlans step up with contacts and email volume | Counts toward tierPricing is bracketed by list size | NothingYou pay per message sent, never per contact stored |
| Compliance and support | |||
| Compliance handled for you | Not publishedDeliverability specialist time on Professional, no TCPA service | Not published | ManagedTCPA and Meta compliance managed as part of the service |
| Who writes the message copy | You do | You do | Zefir doesFlow copywriting in your brand voice, included |
Weighted scorecard
The weighting below is built for an established ecommerce brand doing seven figures a month. Change the buyer and the ranking changes, so the weights are printed rather than hidden.
Head to head
On a page about ecommerce SMS marketing, the decisive fact is where SMS appears in each price list. On one of these two it does not appear on a published plan at all.
GetResponse lists SMS marketing as an Enterprise feature with a personalised quote. Brevo includes SMS from its $9 Starter plan but publishes no per message rate. Neither lets you build a budget from the website.
| Line item | BrevoBusiness suite | GetResponseAll in one suite | ZefirRevenue platform |
|---|---|---|---|
| SMS on the entry plan | YesFrom the $9 Starter plan | NoStarter, Marketer and Creator do not include SMS marketing | YesSMS and WhatsApp on the same rate from day one |
| Cheapest published plan with SMS | $9 per month | NoneSMS is on the custom quoted Enterprise plan | $0 platform fee |
| Per message rate published | Not published | Not published | Quoted to volume |
| Can you budget before a sales call | PartlyYou know the plan price, not the message cost | NoNeither the plan nor the message cost is published | No, but there is only one numberOne regional rate covers platform, service and users |
| What else is behind the same gate | WhatsApp, push, AIAll on the $499 Professional plan | Push and AI recommendationsBundled with SMS on Enterprise | Nothing gated |
Both suites keep the features an ecommerce sender needs above the plans most stores would actually buy.
| Capability | BrevoBusiness suite | GetResponseAll in one suite | ZefirRevenue platform |
|---|---|---|---|
| SMS marketing | From $9 | Enterprise quote | Included |
| From $499 | Not available | Included | |
| AI product recommendations | From $499 | Enterprise quote | Included |
| Marketing automation | From $18 | From $59 | Built for you |
| Revenue per order | Not published | Not published | Included |
The decision
Find the row that sounds like your business. The recommendation is the honest one, not the convenient one.
| Your situation | Pick | Why |
|---|---|---|
| You want webinars and funnels alongside email | GetResponse | The only one of the three that publishes webinars, funnels and landing page tools in its paid plans. |
| You want SMS on a published plan you can budget for | Brevo | SMS is included from the $9 Starter plan, while GetResponse puts it behind an Enterprise quote. |
| You want email, CRM and a sales pipeline from one vendor | Brevo | The only one of the three that publishes a CRM and sales product alongside marketing. |
| SMS is a revenue channel, not a suite feature | Zefir | Neither competitor publishes an SMS rate, and one does not publish an SMS plan price either. |
| You have to prove what the channel earned, to the dollar | Zefir | Every order attributed to the exact message that made the sale. Neither of the other two publishes this. |
| Your list is large and mostly dormant | Zefir | You pay per message sent, not per contact stored or per seat. |
| You want the channel live without hiring anyone to run it | Zefir | Setup, flows, templates and copy are built for you, and the channel is live within 72 hours. |
| BFCM is coming and cash flow is tight | Zefir | Post paid billing on a credit line scaled to volume, seasonal peaks included. |
The third option
Both are marketing suites where messaging is one feature among many, which is why SMS is a credit, a quote, or both. Zefir publishes 1,000 plus ecommerce brands on the platform, more than $530M in WhatsApp attributed revenue, and an average revenue increase of 12 to 15 percent measured per order.
Brevo sells SMS credits separately with no per message rate on the pricing page. GetResponse does not publish an SMS rate or an Enterprise plan price. On a page about SMS marketing, neither lets you build a budget without a sales call.
Zefir quotes one regional rate covering SMS, WhatsApp and AI conversations, with no platform fee underneath it.
Brevo puts WhatsApp, mobile push and AI segmentation on the $499 Professional plan. GetResponse bundles SMS, mobile push and AI product recommendations into Enterprise. On the plans most stores buy, neither is a messaging product.
Zefir gates nothing by tier, because there are no tiers.
Brevo scores contacts on RFM and CLV. GetResponse reports on campaigns and funnels. Neither publishes attribution from a specific order back to the specific message that caused it.
Zefir attributes every order to the exact message that made the sale.
If you already picked one
The subscriber list and the consent behind it are the two things that matter. Everything else is rebuildable.
| What moves | Leaving Brevo | Leaving GetResponse | Arriving at Zefir |
|---|---|---|---|
| Subscriber list and consent | Exportable | Exportable | Imported, compliance reviewed |
| WhatsApp number and WABA | Check ownershipConfirm the number is registered to you, not to the provider | Check ownership | Migration handledSetup and templates handled as part of onboarding |
| Message templates | Re approval neededTemplates are approved per provider | Re approval needed | Rewritten and submitted |
| Automations and flows | RebuildNo cross platform format exists | Rebuild | Rebuilt for you |
| Historical reporting | Export before you leave | Export before you leave | Starts freshAttribution begins from the first message sent |
Frequently asked
Zefir connects your store, builds the WhatsApp and SMS channel, and attributes every order to the message that produced it. Live within 72 hours.
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All nine sit on the WhatsApp and SMS comparison hub.