Eves & Gray London is a UK-based footwear brand known for premium women’s shoes designed for comfort, style, and everyday wear. With a growing customer base and strong brand demand, the team wanted a more direct and profitable way to reach customers beyond email and paid ads.

While traditional channels delivered results, engagement was becoming less predictable and campaign performance was harder to track at a granular level. Eves & Gray London needed a channel that offered:

• Higher engagement

• Clear revenue attribution

• Faster campaign execution

• Stronger ROI

That’s when they implemented Zefir’s WhatsApp marketing platform.

WooCommerce Integration & Attribution Setup

Zefir was integrated directly with Eves & Gray London’s WooCommerce store, enabling seamless access to:

• Order data

• Customer behaviour

• Purchase history

• Cart activity

Every WhatsApp campaign was tracked using:

• UTM parameters

• Zefir’s proprietary attribution tags

This ensured each sale could be accurately linked back to the exact campaign, message, and audience segment.

For the first time, the team had clear visibility into WhatsApp-driven revenue.

Campaign Strategy

Eves & Gray London used WhatsApp for:

• New collection launches

• Limited-time promotions

• Stock announcements

• Seasonal campaigns

• VIP customer offers

Each campaign was:

• Sent to segmented UK customer audiences

• Fully compliant with UK messaging regulations

• Timed for maximum engagement

• Tracked with revenue attribution

Messages were short, direct, and conversion-focused — designed to drive immediate action.

Founder-Led Performance Results

According to founder Tim Waring, WhatsApp quickly became one of the brand’s most profitable channels:

“Most brands brag about 3–4X ROAS. With Zefir, we consistently achieve 18–20X ROAS on our WhatsApp campaigns. That level of return completely changes how you think about messaging as a revenue channel.”

These results were driven by:

• High WhatsApp open rates

• Instant customer engagement

• Direct checkout links

• Accurate revenue tracking

• Strategic campaign timing

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Measurable Business Impact

With Zefir, Eves & Gray London achieved:

• 18–20X ROAS on WhatsApp campaigns

• Strong revenue attribution through UTMs + Zefir tags

• Higher engagement compared to email

• Faster campaign execution

• Clear performance reporting

• Scalable UK customer communication

WhatsApp became a core revenue channel, not just a support or notification tool.

Why Zefir Worked

Zefir provided Eves & Gray London with:

• WhatsApp Business API access

• WooCommerce integration

• Campaign automation tools

• Audience segmentation

• Revenue attribution tracking

• Centralised campaign management

Everything was managed from one platform, allowing the team to focus on strategy instead of manual execution.

A High-ROI Growth Channel for UK eCommerce

With Zefir, Eves & Gray London turned WhatsApp into a high-return marketing channel that consistently outperformed traditional benchmarks.

Instead of relying solely on email and paid ads, the brand now runs:

• Revenue-driven WhatsApp campaigns

• Fully tracked promotions

• UK-focused customer engagement

• Data-backed optimisation

The result is a scalable, predictable, and highly profitable messaging strategy.