Factory Weights is a leading UK-based eCommerce brand specialising in professional strength training and gym equipment. With a high-volume product catalogue, frequent promotions, and a loyal customer base, the team needed a faster, more direct way to communicate with customers and drive repeat revenue beyond email.

Email alone was no longer enough. Delivery rates were inconsistent, engagement was declining, and important campaigns often failed to reach customers at the right moment. Factory Weights needed a channel that was immediate, reliable, and measurable — without adding operational complexity.

That’s where Zefir came in.

Building a High-Performance Messaging Engine

Factory Weights implemented Zefir’s WhatsApp and SMS marketing platform to create a fully automated, revenue-focused messaging system. The goal was simple: turn conversational channels into a predictable growth engine.

The strategy was built around three core pillars:

1. Cart recovery automation

2. Post-purchase cross-sell journeys

3. A structured campaign content calendar

Each element was designed to capture demand, increase order value, and maximise lifetime customer revenue.

Abandoned Cart Recovery at Scale

A large portion of Factory Weights’ website traffic came from high-intent shoppers who added products to their cart but didn’t complete checkout. Previously, these users were only targeted via email, often hours later.

With Zefir, Factory Weights implemented real-time WhatsApp and SMS cart recovery flows that:

• Triggered instantly after cart abandonment

• Reminded customers about their selected products

• Reinforced product value and urgency

• Drove users back to checkout with one-click links

These messages reached customers directly on their phones, where open rates and response rates were significantly higher than email.

The result was a sharp increase in recovered orders and a new, reliable revenue stream from previously lost traffic.

Post-Purchase Journeys & Cross-Selling

The customer journey didn’t stop after checkout.

Factory Weights used Zefir to build intelligent post-purchase flows that increased average order value and repeat purchases. These journeys:

• Recommended complementary products

• Promoted accessories and add-ons

• Encouraged repeat purchases at the right time

• Maintained brand engagement without being intrusive

Instead of generic follow-ups, customers received relevant, timely product suggestions based on what they had already purchased.

This transformed WhatsApp and SMS into long-term revenue channels — not just short-term sales tools.

Campaign Execution with a Performance-Driven Content Calendar

Beyond automation, Factory Weights ran structured WhatsApp and SMS campaigns aligned with:

• Product launches

• Seasonal demand

• Stock availability

• Sales events

• Limited-time promotions

Zefir’s platform allowed the team to plan, schedule, and execute campaigns with full control over timing, segmentation, and performance tracking.

Each campaign was:

• Sent to targeted customer segments

• Fully compliant with UK messaging regulations

• Tracked with clear revenue attribution

• Optimised based on real performance data

This created a repeatable system for generating revenue at scale — without relying on guesswork.

Measurable Business Impact

After implementing Zefir, Factory Weights achieved:

• Multiple seven figures in additional revenue from WhatsApp and SMS

• An average ROAS of 24X across messaging campaigns

• 27% incremental revenue growth attributed to conversational channels

• Faster campaign execution during peak sales periods

• Higher engagement compared to email

• Improved customer retention and repeat purchases

WhatsApp and SMS became core revenue channels — not just support or notification tools.

Why Zefir Worked

Zefir didn’t just provide a messaging tool. It delivered a complete infrastructure for scalable, compliant, and revenue-driven customer communication.

Factory Weights benefited from:

• Direct WhatsApp Business API access

• High-deliverability SMS campaigns

• Automated customer journeys

• Advanced segmentation

• Revenue attribution tracking

• Centralised campaign management

Everything was handled in one platform, giving the team full visibility and control over performance.

A Predictable Growth Channel

With Zefir, Factory Weights turned conversational messaging into a predictable, high-ROI growth engine.

Instead of relying on fragmented tools or manual processes, the brand now runs:

• Automated recovery flows

• Revenue-focused post-purchase journeys

• Structured promotional campaigns

• Data-driven optimisation

All designed to scale with the business.

The result is a messaging strategy that doesn’t just “support” sales — it actively drives them.