Google Analytics

Zefir’s Google Analytics integration enables e-commerce brands to track, analyze, and optimize the performance of WhatsApp and SMS campaigns using real-time behavioral and conversion data.

By connecting Zefir with Google Analytics, brands gain full visibility into how conversational messaging impacts website traffic, customer engagement, and revenue across the entire funnel.

With Zefir, teams using Google Analytics can:

• Track WhatsApp & SMS-driven website traffic

• Measure conversions and revenue attribution

• Analyze customer journeys across channels

• Monitor campaign performance in real time

• Optimize messaging flows with data insights

• Improve ROAS and conversion rates

All key events — including clicks, sessions, purchases, and form submissions — are tracked and synced with Google Analytics to provide accurate, actionable performance insights.

Zefir is built for data-driven e-commerce brands in Europe, the UK, and global markets that want full transparency, better optimization, and smarter growth decisions powered by analytics.

No blind spots. No guesswork. Just clear performance insights.

Why connect Google Analytics with Zefir?

Without proper tracking, it’s impossible to understand what truly drives conversions.

Zefir transforms Google Analytics into a conversational performance engine by:

• Tracking WhatsApp & SMS engagement

• Measuring real conversion impact

• Connecting messaging to revenue

• Identifying high-performing flows

• Optimizing campaigns with data

Whether you run high-volume paid traffic or focus on retention marketing, Zefir ensures every conversational interaction is measurable and optimized for growth.