Daniel Niederer

Daniel Niederer

CEO, Sevenfriday

“WhatsApp is a perfect channel both for generating sales and gaining deep insights about customers and their preferences. As a luxury watch brand from Switzerland, we were skeptical at first, but within the first month realized that it was a game-changer.”

Sevenfriday, an exclusive Swiss watch brand with an average order value exceeding €1,000, partnered with Zefir to implement conversational commerce across WhatsApp.

By combining high-converting purchase flows, automated customer support, and structured launch campaigns, Sevenfriday generated an additional 12% in revenue and achieved 40x+ ROI during limited edition watch drops.


About the brand


Sevenfriday operates in the luxury watch segment, where:

  • AOV exceeds €1,000

  • Product launches occur monthly

  • Limited editions drive urgency

  • Customer questions are detailed and specific

  • Purchase decisions require trust and brand authority


For high-ticket purchases, personalized communication and credibility are critical.


1. Official WhatsApp infrastructure and verified presence


As an official Meta Business Partner, Zefir handled Sevenfriday’s WhatsApp Business API setup end-to-end.


This included:

  • Full account configuration

  • Compliance validation

  • Brand verification

  • WhatsApp number onboarding


Sevenfriday also received the official WhatsApp blue checkmark in less than 40 minutes, reinforcing brand authenticity and trust during customer conversations.


For a luxury Swiss watch brand, verified status significantly strengthens:

  • Customer confidence

  • Brand credibility

  • Conversion rates during high-ticket purchases


The technical setup was completed without operational disruption, allowing Sevenfriday to activate WhatsApp immediately for launches and support.


2. Converting high-intent traffic with WhatsApp flows


Zefir implemented structured WhatsApp flows designed to convert regular website traffic into paying customers.


These included:

  • Product inquiry flows

  • High-intent follow-ups

  • Personalized reminders for returning visitors

  • Conversion assistance sequences


Because luxury watches are considered purchases, customers often require reassurance before buying.


WhatsApp enabled:

  • Direct conversation with the brand

  • Instant answers to objections

  • Faster decision-making

  • Reduced drop-off during high-value checkout


WhatsApp evolved from a support channel into a primary conversion channel.


3. Automated customer support at scale


Zefir implemented automated conversational flows to handle common pre-purchase questions, including:

  • Watch size and fit guidance

  • Shipping timelines

  • Customs and import taxes

  • Retail store availability

  • Limited edition stock clarification


Instead of relying solely on manual email responses, Sevenfriday provided instant structured replies — with human escalation when necessary.


This resulted in:

  • Faster response times

  • Lower support workload

  • Higher trust during checkout

  • Increased conversion rates on high-AOV products


For luxury ecommerce, responsiveness directly impacts revenue.


4. Limited edition launch campaigns


Sevenfriday releases new models and limited editions every month.


With Zefir, the team structured:

  • Early-access WhatsApp notifications

  • Launch-day campaign broadcasts

  • Limited availability reminders

  • Timed follow-up sequences


During new product launches, WhatsApp campaigns generated:

  • 40x+ ROI on spend

  • High engagement

  • Faster sell-through velocity


Because communication was direct and verified (blue checkmark status), customer trust remained high throughout the purchase journey.


5. Measurable business impact


By integrating conversational commerce into its launch and support strategy, Sevenfriday achieved:

  • +12% incremental revenue

  • 40x+ ROI during limited edition launches

  • Higher conversion rate on high-ticket traffic

  • Automated handling of pre-sale objections

  • Deeper customer insights through direct messaging


WhatsApp became both a revenue channel and a strategic customer intelligence tool.


Why Zefir worked for Sevenfriday


Zefir provided:

  • Official WhatsApp Business API access

  • Verified business setup (blue checkmark)

  • Conversational automation flows

  • Launch campaign infrastructure

  • Revenue attribution tracking

  • Centralized management


For high-ticket luxury ecommerce, personalization and credibility are essential.

Zefir enabled Sevenfriday to combine both at scale.

Conclusion: Conversational Commerce for Luxury Brands


Sevenfriday’s case demonstrates that for premium brands, direct messaging is not a secondary channel.

It is a high-converting, trust-driven sales environment.


By combining:

  • Verified brand presence

  • Automated conversational support

  • Structured launch campaigns

  • Personalized customer interaction


Sevenfriday transformed WhatsApp into:

  • A 40x+ ROI launch engine

  • A high-ticket conversion accelerator

  • A customer insight channel

  • A verified luxury communication layer


For brands operating above €1,000 AOV, conversational commerce proves to be one of the most effective revenue channels available.

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