Huzeifa Porbanderwalla

Huzeifa Porbanderwalla

Managing Director, Revolve Medicare

“Zefir delivered a compliant and robust WhatsApp and SMS infrastructure that integrates seamlessly with our WooCommerce and custom login environment. Their onboarding process was efficient, and the resulting campaigns and automated flows were appropriately segmented and highly targeted. The outcome has been consistent, measurable revenue growth within a strictly regulated framework.”

Revolve Medicare partnered with Zefir to implement a fully compliant WhatsApp and SMS infrastructure tailored specifically for regulated prescription drug ecommerce.

Operating in one of the most restricted categories under messaging commerce and health-related policies, Revolve Medicare required a secure, policy-aligned, and professionally segmented communication framework integrated with its WooCommerce platform and custom-built login portal.

Through structured automation, compliant campaigns, and role-based segmentation across WhatsApp and SMS, the brand achieved a 22.9% increase in revenue while maintaining uninterrupted compliant operation for over one year.


About the brand


Revolve Medicare is a leading UK-based medical ecommerce platform serving:

  • Licensed prescribers

  • Registered practitioners

  • Healthcare professionals


The business operates on WooCommerce with a custom-built login portal where:

  • Pricing is visible only to registered users

  • Access is restricted to verified professional accounts

  • Orders are prescription-regulated


Because of the regulatory environment, communication must be:

  • Strictly compliant

  • Professionally structured

  • Role-specific

  • Fully auditable


For prescription drug ecommerce, compliance and segmentation are not optional — they are foundational.


1. Fully compliant WhatsApp and SMS setup

Prescription medication sales fall within one of the most sensitive categories under messaging platform policies.

Zefir handled:

  • Complete WhatsApp Business API onboarding

  • Compliant SMS marketing configuration

  • Policy-aligned template structuring

  • Regulated commerce validation

  • Consent and opt-in management

  • Ongoing campaign monitoring and review


All flows and campaigns were designed to operate strictly within health-related communication guidelines.

As a result, Revolve Medicare has successfully leveraged WhatsApp and SMS for over one year without disruption — a critical achievement in a regulated industry.


2. Custom WooCommerce and login portal integration

Because pricing and ordering are restricted to verified users, Zefir implemented a custom integration that enabled:

  • Login-based user tracking

  • Role-based segmentation (prescribers vs practitioners)

  • Checkout behaviour monitoring

  • Cart activity tracking

  • Purchase lifecycle automation


The integration with WooCommerce and the custom portal was completed in less than one day, including end-to-end testing.

Each message was dynamically aligned with:

  • Professional role

  • Account status

  • Purchase history

  • Compliance permissions


This ensured both personalization and regulatory safety.


3. Role-based lifecycle automation


Zefir deployed tailored automation flows across WhatsApp and SMS, including:

  • Newly registered user onboarding

  • Checkout abandonment recovery

  • Cart recovery sequences

  • Post-purchase reorder reminders

  • Targeted replenishment flows

Because medical supply purchasing often involves recurring, high-value orders, structured lifecycle communication significantly improved retention and reorder rates.

Automation ensured that communication remained professional, relevant, and compliant.


4. Segmented, fully compliant campaigns


Zefir structured campaigns around two core professional segments:

  • Prescribers

  • Practitioners

Each campaign was:

  • Professionally segmented

  • Fully compliant

  • Carefully worded within policy frameworks

  • Revenue-attributed


Below is an example of WhatsApp newsletter and its ROI


While overall revenue growth was consistent, one segmented SMS campaign generated £107,955.86 in additional revenue within less than 24 hours — demonstrating the scalability of compliant SMS infrastructure.


Below is an example of a highly personalized and segmented SMS campaign that generated £108K in extra revenue


Measurable business impact

Since implementing Zefir, Revolve Medicare achieved:

  • +22.9% revenue growth

  • Sustained compliant operation for over one year

  • Improved checkout and cart recovery

  • Increased reorder rates

  • Role-specific campaign precision

  • Clear performance visibility across segments


WhatsApp and SMS became secure, structured B2B revenue channels within a regulated environment.


Why Zefir worked for Revolve Medicare


Zefir provided:

  • Official WhatsApp Business API access

  • Compliant SMS marketing infrastructure

  • Full regulated-category policy management

  • Custom WooCommerce integration

  • Login-based role segmentation

  • Lifecycle automation flows

  • Revenue attribution tracking


For regulated ecommerce businesses, infrastructure, compliance, and segmentation must operate together.

Zefir delivered all three.

Conclusion: Regulated Conversational Commerce at Scale


Revolve Medicare’s case demonstrates that even highly regulated prescription drug businesses can successfully leverage WhatsApp and SMS — when built on compliant, professionally structured infrastructure.


By combining:

  • Policy-aligned messaging

  • Role-based segmentation

  • Custom WooCommerce integration

  • Automated lifecycle flows

  • Structured professional campaigns


Revolve Medicare transformed WhatsApp and SMS into secure and scalable revenue channels.

For regulated medical ecommerce, conversational commerce is not about experimentation.

It is about sustainable, compliant growth.

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