How Factory Weights Generated £1.3M in Additional Revenue with SMS and WhatsApp

Factory Weights partnered with Zefir to implement a compliant, performance-driven SMS and WhatsApp infrastructure designed to support high-ticket ecommerce sales.

Within a few months of implementation, the brand generated an additional £1.3 million in revenue through structured campaigns and automated flows — with an average campaign ROI of 39x.

About the brand

Factory Weights is a UK-based fitness equipment retailer offering:

• Home gym systems

• Weight plates and barbells

• Strength training equipment

• Large-ticket fitness bundles

With high average order values and complex product configurations, customers often require:

• Delivery clarification

• Stock confirmation

• Setup information

• Compatibility guidance

• Payment plan details

High-ticket products increase conversion friction — but also increase revenue potential when supported correctly.

1. Structured SMS infrastructure with compliance focus

Before Zefir, messaging efforts were less structured and lacked unified visibility.

Zefir helped Factory Weights establish:

• A compliant SMS marketing framework

• Clear opt-in and consent management

• High delivery quality setup

• Campaign-level performance tracking

• Revenue attribution visibility

Compliance and message deliverability were prioritized from the start to protect brand reputation and long-term scalability.

This structured foundation allowed the brand to scale messaging confidently.

2. Automated flows for high-AOV conversion

Zefir deployed automated WhatsApp and SMS flows including:

• Checkout abandonment

• Cart abandonment

• Product inquiry follow-ups

• Back-in-stock alerts

• Post-purchase cross-sell sequences

• Winback campaigns

Because fitness equipment purchases are often researched carefully, automated follow-ups significantly improved recovery rates.

WhatsApp support automation also handled common pre-sale questions related to:

• Delivery timelines

• Assembly

• Product compatibility

• Availability

This reduced manual workload while accelerating purchase decisions.

3. Performance-driven campaign execution

Factory Weights activated structured SMS and WhatsApp campaigns around:

• Key ecommerce promotions

• Seasonal fitness campaigns

• New product launches

• Stock arrivals

• Limited-time offers

Campaigns were:

• Segmented by purchase behavior

• Optimized for mobile conversion

• Fully tracked with revenue attribution

• Integrated into their broader ecommerce calendar

Average campaign ROI reached 39x, making messaging one of the highest-performing marketing channels for the brand.

Below is just one of their monthly SMS campaigns that generated £42.8K in extra revenue

Measurable business impact

Within just a few months of working with Zefir, Factory Weights achieved:

• £1.3M in additional revenue

• 39x average campaign ROI

• Improved checkout recovery

• Faster decision-making for high-ticket purchases

• Reduced support workload through automation

• Clear performance visibility across campaigns

SMS and WhatsApp evolved from simple notification tools into structured revenue engines.

Why Zefir worked for Factory Weights

Zefir provided:

• Compliant SMS marketing infrastructure

• WhatsApp Business API access

• High deliverability setup

• Behavioral automation flows

• Customer support automation

• Revenue attribution tracking

• Centralized campaign management

For high-AOV ecommerce brands, performance depends on both trust and speed.

Zefir enabled Factory Weights to:

• Recover lost revenue

• Scale promotional campaigns

• Automate customer support

• Track messaging-driven revenue with clarity