How The Bed Supermarket Increased Revenue by 18% with WhatsApp and SMS Marketing

The Bed Supermarket partnered with Zefir to build a structured retention marketing system combining personalized WhatsApp flows and targeted SMS campaigns.

Within the first month of implementation alone, the company generated additional six-figure revenue purely from WhatsApp and SMS — without increasing paid ad spend.

About the brand

The Bed Supermarket is one of the leading online bed retailers in the United Kingdom, offering:

• Beds and bed frames

• Mattresses

• Bedroom furniture

• Sleep accessories

Purchasing a bed is a high-consideration decision. Customers typically:

• Compare multiple options

• Research materials and sizes

• Evaluate delivery timelines

• Delay checkout while reviewing choices

This creates both abandonment risk — and strong recovery opportunity.

The brand needed:

• Stronger checkout recovery

• Personalized follow-ups

• Educational content to support decisions

• Higher repeat purchase engagement

• Predictable retention-driven revenue

1. Personalized WhatsApp automation flows

Zefir implemented a full retention automation system across WhatsApp, including:

• Checkout abandonment flows

• Cart abandonment flows

• Site abandonment sequences

• Welcome series for new subscribers

• Winback campaigns for inactive buyers

• Post-purchase cross-sell flows

Each flow was triggered based on real customer behavior and tailored using:

• Product category interest

• Cart value

• Purchase history

• Customer lifecycle stage

For high-consideration products like beds and mattresses, structured follow-up messaging significantly increased conversion rates.

Instead of losing hesitant buyers, The Bed Supermarket re-engaged them directly through conversational messaging.

2. Educational messaging strategy

Beyond promotional campaigns, The Bed Supermarket used WhatsApp for value-driven content, including:

• Sleep improvement tips

• Bedroom planning checklists

• Mattress comparison guides

• Care and maintenance advice

This approach helped:

• Build trust with potential buyers

• Reduce hesitation during decision-making

• Strengthen brand authority

• Increase engagement beyond discount-driven campaigns

For home and lifestyle products, education directly supports revenue.

3. Flash sale and promotional campaigns

Alongside automation, Zefir supported structured campaign execution for:

• Flash sales

• Seasonal promotions

• Limited-time mattress discounts

• Clearance events

Campaigns were:

• Sent to segmented audiences

• Coordinated between WhatsApp and SMS

• Optimized for mobile conversion

• Fully tracked with revenue attribution

WhatsApp quickly became the highest-performing promotional channel, consistently delivering 30x+ ROI on campaigns.

Measurable business impact

By combining automation and campaign execution, The Bed Supermarket achieved:

• +18% incremental revenue

• Additional six-figure revenue within the first month

• 30x+ ROI on WhatsApp campaigns

• Reduced checkout abandonment

• Increased repeat purchase rate

• Higher engagement compared to email

• Clear visibility into retention-driven revenue

WhatsApp became the company’s highest ROI marketing channel.

Most importantly, this growth was achieved without significantly increasing advertising costs.

Why Zefir worked for The Bed Supermarket

Zefir provided:

• WhatsApp Business API access

• SMS campaign infrastructure

• Behavioral automation flows

• Advanced segmentation

• Educational content capabilities

• Revenue attribution tracking

• Centralized campaign management

Instead of relying solely on paid acquisition, The Bed Supermarket activated existing traffic and customer demand more effectively.

Retention became a primary growth lever.