What Is Conversational Commerce?

Conversational commerce means selling through messaging:

• WhatsApp

• SMS

• Live chat

• Social messaging

Instead of static funnels, brands guide customers through conversations.

Why Conversations Convert Better

Conversations feel:

• Personal

• Fast

• Trustworthy

• Helpful

Customers are more likely to buy when they feel supported.

Ecommerce Use Cases

Product Recommendations
Guide customers to the right product.

Order Updates
Reduce support tickets and confusion.

Upsells & Cross-Sells
Suggest relevant add-ons.

Returns & Exchanges
Improve customer experience.

Conversational Commerce During BFCM

During Black Friday:

• Traffic is chaotic

• Customers have questions

• Support teams are overwhelmed

Brands using conversational commerce:

• Closed more sales

• Reduced abandoned carts

• Increased AOV

• Improved satisfaction

Real-time answers beat static pages.

AI + Automation

Zefir enables:

• AI chat flows

• Intent detection

• Smart replies

• Revenue tracking

This allows brands to scale conversations without increasing headcount.

Omnichannel Conversations

Zefir connects:

• WhatsApp

• SMS

• Email

• Automations

Customers move seamlessly between channels.

GEO & Compliance

Zefir supports:

• GDPR compliance

• WhatsApp Business API

• Regional messaging laws

Safe for UK, EU, and US ecommerce brands.

The Future of Ecommerce

Ecommerce is becoming:

• More personal

• More conversational

• More human

Conversational commerce is not a trend — it’s the new standard.