Privacy

Effective date: Sep 1, 2020

Introduction

M&S Technology ("we," "our," or "us"), the owner and operator of the Zefir ride-booking platform ("Zefir"), is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our services. By using Zefir, you consent to the data practices described in this policy.

Information We Collect

1. Personal Information:

  • Riders: When you sign up for or use Zefir, we may collect personal information such as your name, email address, phone number, payment information, and trip details.
  • Drivers: When you register as a driver, we may collect additional information such as your vehicle details, driving license, background check information, and bank account details for payouts.

2. Usage Information:

  • App Usage: We collect information about your interactions with our app, including the pages or screens you view, your preferences, and settings.
  • Device Information: We collect information about the device you use to access Zefir, including hardware model, operating system, unique device identifiers, and mobile network information.

3. Location Information:

Types of Location Data Collected
  1. Precise Location:
    We collect real-time location data from your device to provide core services, such as ride matching, navigation, and trip tracking.
  2. Background Location:
    With your explicit consent, we collect location data when the app runs in the background. This ensures efficient driver and rider matching, optimal pickups, and continuous service functionality.
How We Use Location Data
  1. For Providing Services:
    • Match riders with nearby drivers and calculate accurate ETA (estimated time of arrival).
    • Facilitate navigation for drivers during active trips.
    • Track ride progress and ensure seamless pickup and drop-off coordination.
  2. For Enhancing Service Experience:
    • Optimize ride matching based on proximity.
    • Analyze trip patterns to improve operational efficiency and navigation.
  3. For Safety and Security:
    • Monitor trip routes to address safety concerns and prevent fraudulent activities.
    • Enable emergency support features (e.g., sharing live location with emergency contacts).
Sharing Location Data
  • With Drivers and Riders:
    • Riders' pickup and drop-off locations are shared with drivers to facilitate the ride.
    • Drivers' real-time location is shared with riders during an active trip for coordination purposes.
  • With Service Providers:
    • Location data may be shared with mapping and navigation service providers to enable accurate route guidance and location tracking.
  • For Legal and Compliance Reasons:
    • We may share location data if required by law, legal process, or governmental request.
Data Retention and Deletion
  • Retention:
    Location data is retained for as long as necessary to fulfill the purposes outlined above, resolve disputes, or comply with legal obligations.
  • Deletion:
    Users can request deletion of their location data by contacting our support team at ms@gozefir.com Certain location data may still be retained to comply with legal or regulatory obligations.
Your Privacy Choices
  • You can control the collection of location data through your device’s settings:
    • Android: Go to Settings > Apps > Zefir > Permissions > Location and adjust permissions as needed.
    • Disabling location services may impact your ability to use key app features.
Legal Basis for Collecting Location Data

We process location data based on the following legal grounds:

  • Consent: When you grant permission for location access.
  • Contractual Necessity: To fulfill the terms of service for ride booking.
  • Legitimate Interest: To enhance the safety, efficiency, and functionality of our services.

How We Use Your Information

1. Providing Services:

  • Ride Booking: To facilitate ride-booking, match riders with drivers, and ensure accurate navigation.
  • Payments: To process payments from riders and payouts to drivers securely.
  • Customer Support: To provide customer support, resolve issues, and respond to inquiries.

2. Enhancing User Experience:

  • Personalization: To personalize your experience and provide content and features relevant to your preferences.
  • Improvement: To analyze usage patterns and improve our services, app functionality, and user interface.

3. Safety and Security:

  • Verification: To verify the identity of riders and drivers, ensuring a safe environment for all users.
  • Fraud Prevention: To monitor and prevent fraudulent activities and unauthorized access to our services.

How We Share Your Information

1. With Service Providers:

  • We may share your information with third-party service providers who assist us in delivering our services, such as payment processors, background check services, and customer support.

2. With Drivers and Riders:

  • Riders’ information (such as name, pickup, and drop-off locations) is shared with drivers to facilitate rides.
  • Drivers’ information (such as name, vehicle details, and contact number) is shared with riders for ride coordination.

3. For Legal Reasons:

  • We may disclose your information if required by law, regulation, legal process, or governmental request.

4. With Your Consent:

  • We may share your information with other parties with your consent or at your direction.

Data Security

We implement robust security measures to protect your information from unauthorized access, use, or disclosure. These measures include encryption, secure servers, and regular security assessments. However, no data transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

Your Privacy Choices

1. Account Information:

  • You can update your account information at any time by accessing the 'Profile Settings' in the Zefir app.

2. Location Data:

  • You can control the collection of location data through your device’s settings. Disabling location services may affect your ability to use certain features of Zefir.

3. Communication Preferences:

  • You can opt-out of receiving promotional communications from us by following the unsubscribe instructions in those communications or by contacting us directly.

Children's Privacy

Zefir is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any significant changes by posting the new Privacy Policy on our app and website. Your continued use of Zefir after any changes to this policy constitutes your acceptance of the revised Privacy Policy.